Hispanic Leaders Tour Rio Grande Valley

Dozens of leaders from Hispanic organizations joined a daylong get-out-the-vote bus tour across the Rio Grande Valley before the midterm elections.

Updated on Nov. 3, 2026 in Hispanic

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Dozens of leaders from Hispanic organizations joined the Vamos a Votar get-out-the-vote tour, which began Monday morning at Tortilleria Bakery in downtown McAllen. Participants rode a charter bus across the Rio Grande Valley to motivate Hispanic voters ahead of the midterm elections.

Why it matters

Leaders said Hispanic voters are important in this election and chose the Rio Grande Valley because it is over 90% Hispanic and shifted toward Republicans in the 2024 presidential election after leaning Democrat. The tour reflects organizing efforts to win back that shift in the region.

The Rio Grande Valley is over 90% Hispanic, a region that shifted to Republican in the 2024 presidential election after leaning Democrat. LULAC expects the region to shift back toward Democrats in this election, but the outcome remains unknown.

The players

League of United Latin American Citizens (LULAC)

LULAC is a national Hispanic civil rights organization that has filed immigration-related lawsuits and lawsuits alleging voter suppression efforts.

Dolores Huerta

Dolores Huerta was a co-founder of the farmworkers' union and a longtime labor and civil rights leader who died this week.

Monica De La Cruz

Monica De La Cruz is the Republican incumbent representing Texas's 15th Congressional District, which is facing a challenge in this election.

Bobby Pulido

Bobby Pulido is the challenger seeking to unseat incumbent Monica De La Cruz in Texas's 15th Congressional District.

The details

Participants stopped in neighborhoods and businesses and spoke with local leaders about motivating Hispanic citizens to vote. The second stop was at La Union del Pueblo Entero (LUPE), where the community celebrated Dia de Los Muertos with an altar featuring a photo of Dolores Huerta, co-founder of the farmworkers' union, who died Wednesday.

2024: The Rio Grande Valley voted for President Trump in the presidential election.
Wednesday: Dolores Huerta died, shortly before the tour.
Monday: The Vamos a Votar tour began at Tortilleria Bakery in McAllen.
Tuesday: Midterm elections are held.

Culture Shift

The Rio Grande Valley's 2024 move toward President Trump after decades of leaning Democrat marks a notable change in the region's voting patterns. This tour represents an effort by Hispanic organizations to reverse that trend and reassert the community's political weight.

Texas voters in the Rio Grande Valley are the focus of this get-out-the-vote effort ahead of Tuesday's midterm elections. The tour highlights neighborhood and business outreach that residents may encounter as the election approaches.

The takeaway

Hispanic voter turnout in the Rio Grande Valley may determine whether the region shifts back toward Democrats after its 2024 move toward Republicans. Voters interested in the outcome can follow the results of the Texas 15th Congressional District race.