Basin PBS Unveils New Brand Identity

The Permian Basin public media station introduces the tagline "Our Basin. Your Values." across its platforms.

Updated on Nov. 2, 2026 in Television

Wide photograph of flat dry West Texas scrubland under a broad open sky, with a single distant pumpjack silhouette at the horizon in warm late-afternoon light. — Basin PBS, the Permian Basin public media station, unveiled a refreshed brand identity and the tagline "Our Basin. Your Values." on November 2 across its television, digital, and print platforms. AI Illustration. Upload story photo >

Basin PBS, the public media station serving the Permian Basin in West Texas, introduced a refreshed brand identity and the tagline "Our Basin. Your Values." on November 2. The new brand appears across television, digital media, social media, the station's website, and printed materials.

Why it matters

The rebrand reflects the station's deep roots in the Permian Basin and its commitment to serving the region's viewers. For Texas audiences in the Permian Basin, it signals how the station intends to present its local identity going forward.

The announcement is a station-issued brand update rather than a measured data release, and no viewership, budget, or audience figures were included. Details of how the new identity will change programming or audience reach have not been disclosed.

The players

Basin PBS

Basin PBS is the public media station serving the Permian Basin in West Texas, providing educational programming, PBS KIDS outreach, and locally produced content to the region.

The details

Basin PBS unveiled the refreshed brand on November 2 across its television broadcasts, digital and social media channels, website, and printed materials. The station continues to focus on its mission to educate, entertain, and connect the Permian Basin, and it offers PBS KIDS educational outreach, family events, locally produced programs, and community conversations.

November 2, 2026: Basin PBS introduces its refreshed brand identity and new tagline.

Market Landscape

Local public television stations such as Basin PBS operate as part of the national PBS network while building regional identities that differentiate them for community viewers. The rebrand places the station's local roots at the center of its public presentation, alongside its existing PBS KIDS outreach.

Viewers in the Permian Basin will encounter the new Basin PBS identity across broadcast, streaming, social media, and the station's website. The extraction does not indicate any change to how or when audiences access programming.

The takeaway

Basin PBS is positioning its local roots at the center of its public identity, inviting Permian Basin viewers to see the station as their own. Community members can follow its broadcasts, events, and community conversations to stay connected to the station's work.