Addams Couple Tops South Dakota Halloween Costume Searches
Data from late 2026 reveals the most popular costumes for South Dakota residents planning for the holiday.
Updated on Oct. 26, 2026 in Sex Life
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Between July and September 2026, Gomez and Morticia Addams emerged as the most-searched couples costume in South Dakota with 70 Google queries. Mario and Luigi secured the lead for non-romantic duos in the state during the same period, recording 90 searches.
Why it matters
Understanding regional costume trends helps clarify local pop culture preferences as residents prepare their Halloween wardrobes. These search patterns highlight significant shifts in interest compared to previous years, specifically regarding the popularity of specific fictional characters.
Nationally, Bonnie and Clyde ranked first for couples with 36,500 searches, while Thing 1 and Thing 2 led non-romantic duos with 29,500. Conversely, interest in Barbie and Ken costumes plummeted 94 percent from the same 2025 period.
The players
Google is a global technology company that provides the search engine and Keyword Planner data used to track these costume interest trends.
The details
The rankings were compiled by analyzing 171 unique search terms covering 112 different couples and duos across the country. While the Addams pair dominated local couples rankings, Mario and Luigi outperformed other pairings among South Dakota residents searching for non-romantic duo costumes.
Timeline
The data collection period for these search rankings spanned from July through September 2026.
Comparisons for Barbie and Ken costume searches were drawn from the July through September 2025 period.
Culture Shift
The reliance on Google Keyword Planner search volume metrics marks a transition toward using digital activity to predict real-world holiday consumer behavior. This approach replaces anecdotal observation with quantifiable data to measure how social media and film trends dictate seasonal costume adoption.
Residents seeking popular group or couples costumes may find these specific items in higher demand at local retailers this October. Planning ahead for costume materials remains advisable given the clear shift in search interest compared to the previous year.
The takeaway
Halloween enthusiasts can use these search trends to gauge which character pairings are currently dominating the public imagination. Identifying these patterns allows individuals to anticipate potential costume shortages or simply find inspiration for their own festive outfits.
Further reading
Explore more relationship and lifestyle trends in Sex Life.
Source note: This article includes information reported by Kotatv.
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