Greenville Released Plans for Falls Park Conference Center
The city unveiled a new design for a major conference center complex located near the Grand Bohemian Lodge.
Updated on Oct. 1, 2026 in Openings & Closings
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Greenville has officially released design plans for the upcoming Falls Park Conference Center. The project, led by master developer The Furman Company, aims to integrate the new facility into the existing park landscape.
Why it matters
This development serves to expand the city's event infrastructure and tourism capacity by connecting new hotel and meeting facilities directly to the landmark park. The design prioritizes architectural harmony with surrounding buildings to encourage public exploration.
The proposed development encompasses a 6-acre site currently used for parking. The complex will anchor a grand ballroom of 30,000 square feet alongside a 12,000-square-foot junior ballroom.
The players
The Furman Company
This organization serves as the master developer for the Falls Park Conference Center project.
KJ Jacobs
This architect is responsible for submitting the design plans for the city's new conference center.
The details
Architect KJ Jacobs submitted plans featuring curved glass, softened edges, and natural materials intended to blend the structure with the park. The site plan includes a JW Marriott Hotel, residential units, and underground parking.
Timeline
October 15, 2026, at 4 p.m.: The Design Review Board will hold a public hearing regarding the proposal.
Market Landscape
This project represents a significant shift in the city's downtown capacity, aligning with the ongoing redevelopment of the Greenville West End district. It positions the local market to compete for larger-scale regional events by integrating hospitality and convention space.
Residents and business owners will see a significant transformation of a major parking site into a multi-use complex featuring a hotel and residential units. Visitors to the area should anticipate potential traffic shifts and changes to parking availability near the park during future construction phases.
The takeaway
This conference center project reflects a long-term investment in urban connectivity and local tourism infrastructure. Residents can participate in the formal planning process by attending the upcoming Design Review Board hearing to provide feedback on the proposal.
What happens next
The city's Design Review Board will convene for a public hearing to evaluate the site plans on October 15, 2026.
Further reading
For more information on local development, see Greenville Openings & Closings.
Source note: This article includes information reported by The Greenville News.
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