L.L. Bean Will Open Store in Greenville by 2028
The retailer joins the $1 billion County Square redevelopment project in downtown Greenville.
Updated on Sept. 30, 2026 in Openings & Closings
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L.L. Bean has announced plans to establish a new retail location at the expansive County Square redevelopment site in Greenville. The store is slated to open its doors to the public in spring 2028.
Why it matters
City leaders are prioritizing the County Square development as a key effort to expand downtown Greenville into a more walkable urban area. The addition of major national retailers is intended to anchor this growth near the West End.
The massive County Square redevelopment project encompasses 40 acres of land and carries a total investment cost of $1 billion. This site is situated along University Ridge.
The players
L.L. Bean
An American retail company that specializes in outdoor gear and clothing and is headquartered in Freeport, Maine.
Whole Foods Market
An American multinational supermarket chain that specializes in selling natural and organic foods.
Pottery Barn
An American upscale home furnishing store chain and e-commerce company that is a wholly-owned subsidiary of Williams-Sonoma, Inc.
The details
The project serves as a significant expansion of the city center, featuring a lineup of prominent national tenants including Whole Foods Market and Pottery Barn. The development aims to integrate commercial space seamlessly into the existing urban fabric near the West End.
Timeline
L.L. Bean is expected to open its store in spring 2028.
Market Landscape
This project follows a pattern of large-scale urban renewal projects that transform former government or industrial sites into mixed-use retail hubs. It positions the development as a primary driver of downtown expansion against regional suburban retail competition.
Local residents will gain access to new national shopping brands, potentially reducing the need to travel outside the immediate downtown area for goods. The project is expected to enhance the walkability and overall retail convenience of the neighborhood.
The takeaway
The transformation of County Square represents a shift toward consolidating retail and urban lifestyle amenities within the city core. Shoppers can anticipate a more concentrated downtown experience as the project nears completion over the coming years.
What happens next
The L.L. Bean retail location is scheduled for its grand opening in spring 2028.
Further reading
Learn more about the latest commercial expansion in the region by visiting Greenville Openings & Closings.
Source note: This article includes information reported by Foxcarolina.
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