Gwynn's on King Opens New Charleston Retail Store
The historic department store expands with a new three-story location on King Street.
Updated on Oct. 31, 2026 in Openings & Closings
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Gwynn's on King has officially opened its doors at 154 King St. in Charleston. Owners Marshall and Madison Simon expanded their business into the city following the purchase of the building in 2024.
Why it matters
The new retail location represents a significant expansion for the long-standing department store brand. The move into the downtown district aims to leverage the availability and suitability of the historic building.
Marshall Simon purchased the downtown building for $3.1 million in December 2024. The new retail space spans three stories.
The players
Marshall Simon
He is an owner of the business who purchased the downtown property to facilitate the brand's expansion.
Madison Simon
She serves as an owner of the retail business and oversaw the renovation process for the new shop.
The details
During building renovations, contractors discovered an antique shoe hidden in the ceiling, which owners now display in a glass wall nook to honor a tradition of protection. The third floor of the new location is designated for future month-to-month apartment rentals.
Timeline
1967: The business was originally founded by Gwendolyn and Norris Ward.
December 2024: Marshall Simon purchased the King Street building.
Oct. 29, 2026: Gwynn's on King officially opened for business.
Market Landscape
This opening marks a strategic expansion from the company's long-term operations in Mount Pleasant into the competitive Charleston retail corridor. The move positions the brand within the city's high-traffic historic business district.
Local shoppers gain a new retail destination in the heart of Charleston. Prospective tenants may soon look to the building's third floor for potential month-to-month residential rental opportunities.
The takeaway
The brand successfully bridged its historical roots with modern expansion by integrating a symbolic tradition into its new storefront. Residents can now visit the location to experience the expanded retail space and view the preserved antique artifact.
Further reading
Learn more about new businesses coming to the area in Charleston Openings & Closings.
Source note: This article includes information reported by Post and Courier.
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