Indigo Road Hospitality Appointed New Marketing Chief

The Charleston-based group named Catherine Woods to lead marketing and brand strategy for its diverse portfolio.

Updated on Oct. 14, 2026 in Hospitality

Indigo Road Hospitality Appointed New Marketing Chief

Live Poll

Do you feel confident when your favorite hospitality brands change their leadership or marketing strategies?

Indigo Road Hospitality Group has appointed Catherine Woods as its new chief marketing officer. Woods brings over 16 years of experience to the executive leadership team at the Charleston firm.

Why it matters

This executive hire aims to bolster the brand identity and market presence of the company's various lifestyle and hospitality concepts. Woods will report directly to founder and chief visionary officer Steve Palmer.

Catherine Woods joins the organization with over 16 years of corporate marketing and brand strategy experience. Indigo Road Hospitality Group has maintained a presence in the industry since its founding in 2009.

The players

Catherine Woods

She is the new chief marketing officer at Indigo Road Hospitality Group who previously held leadership roles at Beemok Hospitality Collection and Belmond.

Steve Palmer

He is the founder and chief visionary officer of Indigo Road Hospitality Group to whom the new marketing chief reports.

Indigo Road Hospitality Group

Founded in 2009, this firm operates a wide range of hospitality concepts including restaurants, hotels, and private membership clubs across the United States.

The details

Woods will oversee marketing for the company's extensive portfolio, which includes restaurants, hotels, bars, coffee shops, and private membership clubs. Her responsibilities include managing brand strategy, integrated marketing, public relations, and partnerships across all lifestyle concepts.

The Indigo Road Hospitality Group was founded in 2009.
Indigo Road announced the appointment of Catherine Woods on October 14, 2026.

Market Landscape

This move reflects a broader industry shift toward consolidated brand management within regional hospitality portfolios. The appointment positions the firm to compete more effectively by centralizing strategy across its diverse lifestyle and dining concepts.

Patrons of the firm's restaurants, bars, and hotels may notice new marketing campaigns or updated programming initiatives across the brand portfolio. These changes aim to enhance the overall customer experience and brand recognition for frequent visitors.

The takeaway

The addition of an experienced executive suggests the firm is prioritizing its long-term brand strategy as it scales its operations. Clients can expect consistent branding and refined communication across the company's various hospitality venues.