Eat'n Park and Wigle Whiskey Launch Smiley Cookie Spirit

The limited-edition 70-proof corn whiskey celebrates four decades of the iconic Pittsburgh-area treat.

Updated on Oct. 27, 2026 in Desserts

Screen-print poster illustration of a glass spirits decanter next to a simple round cookie, capturing a nostalgic regional food partnership. — Pittsburgh-based Eat'n Park and Wigle Whiskey have partnered to release a limited-edition Smiley Cookie-inspired corn whiskey for the dessert's 40th anniversary. AI Illustration. Upload story photo >

Live Poll

Do you support local food brands collaborating with distilleries to create limited-edition alcoholic products?

Pittsburgh institutions Eat'n Park and Wigle Whiskey have collaborated to release a Smiley Cookie-inspired spirit. The new 70-proof corn whiskey is infused with vanilla beans to replicate the flavor of the classic regional dessert.

Why it matters

The product launch commemorates the 40th anniversary of the Smiley Cookie, a staple of Pittsburgh dining culture. This partnership blends local culinary nostalgia with craft distilling to celebrate a significant brand milestone.

The Smiley Cookie Whiskey is bottled at 70-proof and retails for $39 per 750-milliliter bottle. Each bottle contains light corn whiskey infused with vanilla beans to mirror the flavor profile of the original cookie.

The players

Eat'n Park

A popular restaurant chain founded in Pittsburgh known for its Smiley Cookies and diner-style menu.

Wigle Whiskey

A craft distillery based in Pittsburgh's Strip District that specializes in small-batch spirits.

The details

The collaboration is available through Fine Wine & Good Spirits stores and via nationwide online shipping. Customers purchasing the bottle at the Wigle Whiskey distillery or the Ross Park Mall Bottle Shop receive a complimentary Smiley Cookie with their order.

The product became available for purchase on October 27, 2026.

Culture Shift

This collaboration reflects the growing trend of heritage brands leveraging local nostalgia to drive consumer engagement through limited-edition products. It marks a departure from traditional advertising by embedding iconic regional imagery directly into new consumer goods.

Residents can purchase the spirit at Fine Wine & Good Spirits stores or visit the Strip District distillery and Ross Park Mall location to receive a complimentary cookie with their bottle. The product is also accessible to those living outside the area through the brand's online shipping platform.

The takeaway

This partnership highlights how established local brands can successfully evolve their identity by tapping into consumer demand for nostalgic flavors. Shoppers looking for unique gifts may want to act quickly, as these commemorative spirits are often produced in limited quantities.