French Influencers Promote Steelers Paris Game in Pittsburgh
Social media stars visit local landmarks to build hype for an upcoming NFL matchup in France.
Updated on Oct. 21, 2026 in Europe
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TikTok influencers Tom Carles and Alex Durand are touring Pittsburgh to promote cultural awareness ahead of an NFL game. The Pittsburgh Steelers and New Orleans Saints are set to compete in Paris later this month.
Why it matters
The visit aims to foster international interest in the NFL as the league expands its European footprint. By bridging the gap between American football culture and Parisian fans, the creators are helping to build momentum for the upcoming overseas matchup.
The @Frenchies TikTok account currently maintains a following of more than 2 million users. The influencers' tour of Pittsburgh is part of an effort to promote the Pittsburgh Steelers versus New Orleans Saints game in Paris.
The players
Tom Carles
He is a social media influencer who operates the @Frenchies TikTok account.
Alex Durand
He is a social media influencer who operates the @Frenchies TikTok account.
Pittsburgh Steelers
This is a professional American football team based in Pittsburgh that is scheduled to play a game in Paris.
New Orleans Saints
This is a professional American football team that will compete against the Pittsburgh Steelers in Paris.
The details
Influencers Tom Carles and Alex Durand toured key Pittsburgh sites including Acrisure Stadium, Duquesne University, and the Cathedral of Learning. During their visit, the duo documented local landmarks while studying regional pronunciation habits and terminology to share with their international audience.
Timeline
The influencers visited Pittsburgh in October 2026.
The Pittsburgh Steelers will play the New Orleans Saints in Paris on the weekend of October 24-25, 2026.
Travel Outlook
The influencers' visit follows the pattern set by the NFL International Series of expanding the league's global reach through cultural integration. This shift highlights how sports tourism increasingly relies on localized content to drive engagement in international markets.
Residents in Pittsburgh may notice increased social media activity or film crews near campus landmarks like the Cathedral of Learning. Travelers planning to attend the game in France should monitor team announcements for logistical updates regarding the match weekend.
The takeaway
Engaging international audiences through local cultural exchange remains a primary strategy for major sports leagues. Fans interested in the cross-cultural appeal of American football can expect more collaborative content as the game date in Paris approaches.
What happens next
The Pittsburgh Steelers and New Orleans Saints are scheduled to face off in Paris during the weekend of October 24-25, 2026.
Further reading
For more on international travel trends, explore the latest updates in our Europe section.
Source note: This article includes information reported by Pittsburgh's Action News 4.
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