SIPS Coffee Raised Funds at Steelers Game

The local food truck collected donations for the Pink Mammogram Fund while serving customers at a recent game.

Updated on Oct. 14, 2026 in Philanthropy

Bold vector editorial illustration of a coffee truck on an urban plaza, representing community-based fundraising efforts in Pittsburgh. — SIPS Coffee served customers outside the Pittsburgh stadium on Tuesday, collecting donations for the Pink Mammogram Fund to aid uninsured patients. AI Illustration. Upload story photo >

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SIPS Coffee was selected by the Pittsburgh Steelers to serve fans outside the stadium as part of an initiative to support cancer awareness. Customers visiting the truck were able to contribute donations toward free diagnostic services.

Why it matters

The Pittsburgh Steelers specifically sought out food trucks with ties to cancer awareness missions to help provide free mammograms to the uninsured. The effort helps bridge the gap in access to critical diagnostic services for underserved patients.

SIPS Coffee raised $1,800 in its first year and $3,100 in its second year of fundraising. The business has set a total fundraising goal of $6,000 for the current year.

The players

SIPS Coffee

This food truck business is based in Parkersburg and supports cancer awareness through its operations.

Pittsburgh Steelers

The professional football organization selected food trucks connected to cancer charities for their game day events.

Pink Mammogram Fund

This organization provides free mammograms and diagnostic services to patients who are uninsured or underinsured.

The details

The mobile business, which contributes a portion of sales from its Tata Colada beverage to the cause, operated near a VIP tent outside the stadium. Customers at the Pittsburgh event were encouraged to use a Venmo QR code to provide additional donations to the Pink Mammogram Fund.

The business owner received an initial breast cancer diagnosis in 2020.
A second breast cancer diagnosis was received by the owner in 2025.
SIPS Coffee conducts an increased fundraising push every October.

Market Landscape

Small businesses are increasingly integrating charitable fundraising directly into their operational models to foster community brand loyalty. This event follows a pattern set by regional enterprises partnering with health nonprofits to close identified gaps in medical coverage.

Customers can support the initiative by purchasing the Tata Colada drink or donating directly via the company's established digital platforms. These contributions directly fund diagnostic services for patients in the Mid-Ohio Valley who lack insurance.

The takeaway

Businesses can effectively leverage their visibility at high-traffic sports events to drive awareness for medical charities. Consumers looking to help can contribute through QR codes or by patronizing participating vendors during October.