Stateside Brands Revamps Stateside Vodka Branding
The Philadelphia spirits company has rebranded its namesake vodka and launched a new campaign titled "The New American Classic."
Updated on Nov. 3, 2026 in Cocktails
Stateside Brands has revamped the branding of its namesake Stateside Vodka, which retails at $20 per 750-ml bottle and is sold in 36 states. The rebrand was developed in-house alongside a new campaign created with Quaker City Mercantile, a Philadelphia creative agency.
Why it matters
The revamp comes from a company that entered the top 10 U.S. spirits marketers by volume last year, signaling continued investment in its core brand. For Philadelphia readers, it highlights a local spirits brand expanding its presence in a crowded category.
Stateside Vodka retails at $20 per 750-ml bottle and is sold in 36 states, according to the company's current distribution footprint. Stateside Brands reported total volume of over 11 million cases, but the release did not break out the vodka's share of that figure.
The players
Stateside Brands
A Philadelphia-based spirits company known for its Surfside and Super Lyte ready-to-drink labels and its namesake Stateside Vodka.
Quaker City Mercantile
A Philadelphia creative agency that developed the campaign for Stateside Vodka's new branding.
The details
Stateside Brands developed the new Stateside Vodka branding in-house, while the accompanying "The New American Classic" campaign was produced with Quaker City Mercantile. The company, known for ready-to-drink labels Surfside and Super Lyte, is headquartered in Philadelphia.
Timeline
Last year: Stateside Brands entered the top 10 U.S. spirits marketers by volume.
November 3, 2026: Stateside Vodka's revamp and campaign were announced.
Market Landscape
Stateside Brands' entry into the top 10 U.S. spirits marketers by volume places its vodka rebrand within a competitive ranking of major spirits producers. The campaign extends that position by repositioning a mid-priced vodka sold in 36 states.
For Philadelphia drinkers, Stateside Vodka's $20 per 750-ml price point and 36-state availability determine whether the rebranded bottle is an option at local shops. The rebrand does not change the product's formulation or price as reported.
The takeaway
A rebrand and campaign can shift how a familiar bottle is perceived on shelves, so readers comparing vodkas at a similar price can look for the updated label alongside the product's $20 price point.
Further reading
For more on spirits and mixed drinks, browse Cocktails.
Source note: This article includes information reported by Shanken News Daily.
