Pennsylvania Legislature Passed AI Disclosure Bill

The state government approved new requirements for AI-generated content in commercial advertisements.

Updated on Oct. 14, 2026 in Artificial Intelligence

Pennsylvania Legislature Passed AI Disclosure Bill

Live Poll

Should businesses be required by law to disclose the use of AI in their advertisements?

The Pennsylvania General Assembly has passed Senate Bill 806, which mandates that businesses disclose the use of artificial intelligence in advertisements. This legislation aims to ensure consumer transparency regarding AI-generated or modified images, audio, video, and text.

Why it matters

The bill seeks to protect Pennsylvania consumers from being misled by synthetic content in marketing. By requiring clear disclosures, the state intends to promote honesty in the advertising of consumer goods and services.

Senate Bill 806 applies to any AI-generated or significantly AI-modified media including images, audio, video, and text. The mandate requires that these disclosures be clear, conspicuous, and presented in the same medium as the synthetic content.

The players

Pennsylvania General Assembly

This is the state legislature of Pennsylvania responsible for creating and passing state laws.

Josh Shapiro

He is the Governor of Pennsylvania and is currently considering whether to sign the legislation into law.

The details

Under this legislation, advertisers must label content if it could mislead a consumer about a product or service. The disclosure rules apply specifically to advertisements for consumer goods and services throughout Pennsylvania.

Senate Bill 806 received final legislative approval on October 14, 2026.

The Tech Race

Senate Bill 806 represents a growing trend of states establishing guardrails for artificial intelligence in the face of rapid technological adoption. These regulations act as a bridge between legacy advertising laws and the current era of synthetic content creation.

Shoppers in Pennsylvania will likely see more explicit labeling on digital and traditional advertisements regarding the use of AI tools. This change provides consumers with greater clarity on whether the product promotions they view were created by human hands or synthetic software.

The takeaway

Transparency mandates for synthetic media are becoming a standard expectation in state commerce legislation. Consumers can now expect higher levels of disclosure regarding the digital tools used to create their shopping experiences.