JD Power Released 2026 Paint Satisfaction Study

The annual report identified top-rated brands and consumer satisfaction trends for interior and exterior paint products.

Updated on Oct. 14, 2026 in Interior Decorating

JD Power Released 2026 Paint Satisfaction Study

Live Poll

Do you rely more on online reviews to guide your spending due to rising product prices?

JD Power published the 2026 U.S. Paint Satisfaction Study, revealing brand rankings and average satisfaction scores across paint segments and retailers. The study reflects responses from 7,027 customers regarding their recent painting projects.

Why it matters

Consumers are increasingly prioritizing product performance, specific features, and trusted customer reviews to justify rising prices for home improvement materials.

Satisfaction for exterior paint value for price reached 647, reflecting a 14-point increase. Benjamin Moore leads in interior paint with a 742 score, while BEHR ranks highest in exterior paint at 739.

The players

Benjamin Moore

This company ranks highest in the interior paint segment and among independent retailers for customer satisfaction.

BEHR

This paint brand earned the highest satisfaction score within the exterior paint segment.

Sherwin-Williams

This corporation achieved the top ranking in the exterior stain segment of the study.

JD Power

This data analytics firm provides consumer insights through its industry-specific satisfaction studies.

The details

The report measured satisfaction based on factors including application, durability, product offerings, coverage, and price. Retailer satisfaction scores were calculated using criteria like online and in-store experiences, staff service, and merchandise availability.

The study was fielded from January 2025 through January 2026.
Data collection for the previous study occurred in 2025.
The current study was released in 2026.

Culture Shift

This study updates the industry standard for how home improvement brands measure customer sentiment in a shifting economic landscape. It highlights a broader societal shift where DIY enthusiasts increasingly rely on granular performance metrics and peer reviews to navigate rising retail costs.

Consumers can use these satisfaction scores to better gauge which products and retailers provide the most value for their next home project. Understanding top-rated brands helps homeowners navigate rising costs while ensuring they select durable paints that meet specific application needs.

The takeaway

Homeowners should check brand-specific ratings before starting their next project to ensure their investment in paint delivers the expected performance. Assessing these results can help bridge the gap between higher costs and the durability required for lasting interior and exterior finishes.