Benjamin Moore Named Webster Green 2027 Colour of the Year

The paint company chose the grounded hue to anchor its latest collection of interior design trends.

Updated on Oct. 14, 2026 in Interior Decorating

Bold vector illustration of a sage-green wall and architectural arch, representing a modern interior design trend. — Benjamin Moore named Webster Green HC-130 as its 2027 Colour of the Year, marking a shift toward earthier, grounded interior palettes. AI Illustration. Upload story photo >

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Do you prefer nature-inspired colours when decorating your home spaces?

Benjamin Moore has named Webster Green HC-130 as its official 2027 Colour of the Year. The selection follows the company’s designation of Silhouette AF-655 as the 2026 Colour of the Year.

Why it matters

The choice reflects a broader consumer interest in grounded hues and a design aesthetic that fosters a reconnection with the past. This trend suggests a move away from starker palettes toward earthier interior environments.

Benjamin Moore unveiled Webster Green HC-130 alongside seven complementary paint colours in its 2027 trend palette. This release follows the 2026 selection of Silhouette AF-655 as the previous Colour of the Year.

The players

Benjamin Moore

Benjamin Moore is a leading United States-based manufacturer of premium paints, stains, and architectural coatings.

Tanu Vasu

Tanu Vasu is an illustrator who collaborated with the paint company to promote the new colour trend via a marketing video.

The details

Colour specialists determined the 2027 shade by analyzing market research regarding historical and contemporary colour movements. The announcement featured a marketing video starring illustrator Tanu Vasu to introduce the new palette, which includes shades such as Shakespeare Tan, Townsend Harbor Brown, and Antique Copper.

2026 was the year Benjamin Moore selected Silhouette AF-655 as Colour of the Year.
October 14, 2026 marked the official announcement of the 2027 Colour of the Year.
2027 is the calendar year assigned to the newly selected Webster Green shade.

Culture Shift

This transition to Webster Green follows the cycle of annual trend-setting established by the Benjamin Moore 2026 Colour of the Year. It reflects a wider societal shift toward domestic spaces that prioritize grounded, historical comfort over modern minimalism.

Homeowners and decorators planning renovations can begin incorporating this shade into their upcoming projects as it gains prominence. Readers should expect to see these earth-toned colours arrive at local paint retailers and design showrooms in the coming months.

The takeaway

Trends like Webster Green demonstrate a growing preference for heritage-inspired colours that offer a sense of stability in home design. Integrating these hues into smaller decor items or accent walls is an accessible way for consumers to update their space without a full remodel.