Thunder Unveil New Paycom Center Food And Gear

The Oklahoma City Thunder introduce a revamped menu and graffiti-inspired merchandise at Paycom Center.

Updated on Oct. 15, 2026 in Dining Out

Thunder Unveil New Paycom Center Food And Gear

Live Poll

Are you more likely to attend home games this season due to new food and activities?

The Oklahoma City Thunder are rolling out new food offerings and fan activities at Paycom Center ahead of the upcoming season. Updates include new menu items, specialized merchandise, and interactive experiences for supporters.

Why it matters

Updating arena amenities and apparel is a common strategy for professional teams to enhance the game day experience and build deeper connections with the local community. These additions aim to generate excitement as the franchise prepares for its home schedule.

The new menu at Paycom Center features 3 distinct flavors of edible cookie dough, including the Red Dirt Rally option. Fans can also purchase new apparel featuring graffiti designs.

The players

Oklahoma City Thunder

The Oklahoma City Thunder are a professional basketball team that competes in the NBA's Western Conference.

Paycom Center

Paycom Center is a multi-purpose arena located in downtown Oklahoma City that serves as the home court for the Oklahoma City Thunder.

Empire Slice House

Empire Slice House is a local pizzeria chain known for serving New York-style slices and specialty pies.

The details

Dining options now include smoked bologna paninis, birria nachos, and pork belly burnt ends, while Empire Slice House introduces a pizza topped with roasted chicken, red bell pepper, and onions. Interactive fan stations for face painting, sign-making, and gear customization will also be available.

Oct. 20, 2026: The Thunder play their season opener against the San Antonio Spurs.
Oct. 22, 2026: The Thunder host the Denver Nuggets for their home opener.

Culture Shift

This move mirrors the industry-wide push to transform arenas into lifestyle destinations that cater to a modern fan base. It follows a pattern set by the NBA's fan engagement initiatives to prioritize immersive in-arena dining and branded merchandise as key revenue drivers.

Attending games at Paycom Center will now involve new dining and customization opportunities that change the typical pre-game routine. Residents should plan for potential crowds at the new food stations during the home opener on Oct. 22.

The takeaway

Teams are increasingly utilizing limited-time menu items and exclusive merchandise to encourage earlier arrival times for fans. Visitors to the arena should explore these new options during the upcoming home games to fully experience the updated fan zones.