Willow Rust Opened New Dayton Arcade Store
The handcrafted furniture maker has expanded its footprint to downtown Dayton at 35 W. Fourth St.
Updated on Oct. 2, 2026 in Openings & Closings
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Handcrafted furniture and home decor retailer Willow Rust has officially opened its newest storefront inside the historic Dayton Arcade. This expansion marks the third location for the business, which is owned by Jenny Andrea and Sarah Nussman.
Why it matters
The decision to move into the Dayton Arcade reflects the owners' desire to actively participate in the ongoing economic and cultural growth of downtown Dayton. It brings their custom furniture and plant merchandise to the city's central business district.
The new storefront at 35 W. Fourth St. joins existing shops at 8 N. Main St. in Miamisburg and 106 Plum St. in Beavercreek. The business has operated for nearly ten years under the leadership of its two co-owners.
The players
Jenny Andrea
She has co-owned the Willow Rust business for nearly ten years.
Sarah Nussman
She serves as a co-owner of Willow Rust alongside Jenny Andrea.
The details
Willow Rust specializes in handcrafted furniture and home decor, offering a variety of custom pieces and plants to customers. The shop is scheduled to participate in the October First Friday event to celebrate its arrival in the downtown area.
Timeline
The store held a ribbon cutting ceremony on October 2, 2026, starting at 10:30 a.m.
The business joins the October First Friday event on October 2, 2026, between 5 p.m. and 8 p.m.
Market Landscape
This move highlights the trend of independent makers choosing the Dayton Arcade as a key site for downtown retail revitalization. By establishing a presence in this historic venue, Willow Rust positions itself within the city's central hub to capture foot traffic from residents and visitors.
Local shoppers gain new access to custom home decor and furniture in the heart of downtown Dayton without needing to travel to Miamisburg or Beavercreek. Visitors to the Dayton Arcade can experience the new store firsthand during the First Friday event.
The takeaway
Supporting local makers like Willow Rust contributes to the commercial density and character of downtown shopping districts. Residents are encouraged to explore new retail options during city-sponsored events to better understand what local businesses have to offer.
Further reading
For more on new businesses arriving in the area, visit the Openings & Closings section.
More information
For more details on available merchandise, visit the company website for more information.
Source note: This article includes information reported by Dayton Daily News.
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