Sony Negotiated Move to 99 Hudson Boulevard Tower
The electronics giant seeks to become the anchor tenant at a proposed 48-story office project in New York City.
Updated on Oct. 2, 2026 in Commercial
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Sony is in negotiations to relocate its New York City corporate headquarters to the planned 99 Hudson Boulevard office tower. The company currently occupies 568,000 square feet at 11 Madison Avenue but is seeking larger, modern office space to facilitate collaborative work.
Why it matters
The relocation would move Sony to a state-of-the-art, all-electric office tower designed to support modern work environments that its current Madison Avenue location cannot accommodate. Securing Sony as an anchor tenant is a critical step for the developer to move forward with the 1.256 million-square-foot project.
The proposed 48-story tower at 99 Hudson Boulevard covers 1.256 million square feet. Developers hold a $1.477 billion loan and $1.2 billion in equity for the project, which is designed as an all-electric LEED Gold building.
The players
Sony
Sony is a multinational electronics and entertainment corporation currently seeking new office space in New York City.
Tishman Speyer
Tishman Speyer is a real estate development firm acting as the developer for the 99 Hudson Boulevard project.
Industrial Development Agency
The Industrial Development Agency is the local authority responsible for reviewing the tax exemption request for the project.
The details
Tishman Speyer has applied to the Industrial Development Agency for $92 million in property and mortgage tax exemptions to support the building's construction. The proposed site spans 11th Avenue between West 36th and West 37th streets and is expected to house 5,900 employees once completed.
Timeline
Sony sold its 550 Madison Avenue headquarters in 2012.
Sony signed a lease at 11 Madison Avenue in 2013.
The IDA is scheduled to vote on the tax incentive package on November 17, 2026.
Construction on 99 Hudson Boulevard is scheduled to begin December 1, 2026.
The building is expected to be ready for occupancy by 2030.
Roadmap
The push for this all-electric tower reflects the broader transition in commercial real estate toward high-performance, sustainable office assets in Manhattan. This shift aims to meet stricter corporate ESG requirements while competing with modernized legacy buildings for prime tenants.
The development will introduce 1.256 million square feet of office space to the Hudson Yards area, potentially increasing pedestrian traffic and local business demand. Residents in the area may see construction activity begin in December 2026 as the tower moves toward its 2030 completion date.
The takeaway
Large-scale corporate moves to Hudson Yards reflect a continued migration of business hubs toward the west side of Manhattan. Companies looking to relocate should prioritize buildings that satisfy modern environmental standards to maximize long-term utility.
What happens next
The Industrial Development Agency is scheduled to hold a vote on the proposed tax incentive package for the 99 Hudson Boulevard project on November 17, 2026.
Further reading
Learn more about the local market in the Commercial section.
Source note: This article includes information reported by Commercial Observer.
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