DJ HoneyLuv Launched New Music Label 4 THA LUV
The Cleveland-born artist debuted her platform alongside the release of a collaborative new house single.
Updated on Sept. 28, 2026 in Dance and Electronic
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Cleveland native and house music producer HoneyLuv has officially launched her own record label and creative platform, 4 THA LUV. The debut coincides with the release of the label's first track, Good Measure, a project she produced in 2024.
Why it matters
The platform serves as a dedicated space for Black, female, and LGBTQ+ artists within the dance music industry. By establishing this hub, HoneyLuv aims to provide a formal home for underrepresented talent to gain visibility.
The debut track, Good Measure, was originally produced in 2024, marking two years of development prior to the official label launch. It features collaborations with artists Cor.Ece and Gavin Turek.
The players
HoneyLuv
A Cleveland-born DJ and house music producer known for touring internationally in locations like Nepal, Phuket, and Ibiza.
Cor.Ece
A featured artist who contributed vocals or production elements to the inaugural label track, Good Measure.
Gavin Turek
An artist who collaborated with HoneyLuv on the first release for the newly established 4 THA LUV label.
The details
HoneyLuv created the platform 4 THA LUV to support and showcase marginalized voices in the dance music scene. The inaugural release, Good Measure, is a house music track that highlights her ongoing work as a producer.
Timeline
2024: HoneyLuv produced the song Good Measure.
Early 2026: The artist performed several shows in Nepal and Phuket.
September 28, 2026: The 4 THA LUV platform and label were officially launched.
Industry Dynamics
The launch of 4 THA LUV follows the growing industry trend of established artists creating boutique labels to independently support and cultivate underrepresented talent. This shift allows producers like HoneyLuv to gain greater control over artist development and genre-specific releases.
Fans can now stream the label's inaugural track, Good Measure, across standard digital music platforms. This release provides a direct entry point for listeners to follow the new artists and sounds that the 4 THA LUV label will feature.
The takeaway
Artists starting their own labels can directly impact the diversity and quality of music reaching the public. Listeners should look for the 4 THA LUV imprint on future releases to support these specific creative initiatives.
Further reading
For more news on the evolving scene, visit Dance and Electronic.
Source note: This article includes information reported by DJMag.
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