American Giant to Open Williamsburg Store Nov. 21
The Brooklyn location will carry the brand's menswear alongside third-party American goods, marking its first outside-product assortment.
Updated on Nov. 12, 2026 in Men’s Clothing
American Giant is slated to open a menswear-focused store at 85 Metropolitan Avenue in Williamsburg, Brooklyn, on Nov. 21. The store will carry the brand's hoodies, T-shirts, Henleys, denim and basics alongside a rotating assortment of goods from other independent American brands.
Why it matters
The opening marks the first time American Giant has introduced third-party products into its assortment, expanding the brand beyond its own line. For New York City shoppers, it adds a local outlet for the company's domestically made clothing.
The store is slated to debut on Nov. 21 at 85 Metropolitan Avenue, with limited runs of women's-sized hoodies also available. The company's third location follows its Chestnut Street store in San Francisco and an outlet in Smithfield, N.C.
The players
American Giant
American Giant is a clothing brand known for producing hoodies and basics in the United States, and it operates retail locations in San Francisco and Smithfield, N.C.
Bayard Winthrop
Bayard Winthrop is a co-founder associated with American Giant who has stated that the company was built on the belief that exceptional clothing can be made in the United States.
The details
The store will serve as a testing ground for limited-edition graphic T-shirts pressed in-house, exclusive collaborations and small-scale events. Third-party brands carried include Defy Bags, Danner footwear, Randolph Eyewear and Juniper Ridge home and body care products.
Timeline
Nov. 21, 2026: Williamsburg store scheduled to open at 85 Metropolitan Avenue.
Season Trajectory
The move reflects a broader push among domestic apparel labels to build out multi-brand retail spaces rather than sell only their own lines. It positions American Giant within a growing cluster of American makers competing for shoppers who want domestically produced goods in a curated setting.
New York City shoppers gain a Brooklyn location to buy American Giant hoodies, T-shirts, Henleys and denim in person rather than only online or in other cities. The store also offers a single stop for footwear, eyewear and home goods from other independent American brands.
The takeaway
Shoppers looking for domestically made menswear now have a Brooklyn location to compare fit and fabric in person before buying. Checking the store's opening-day lineup in person will show which third-party brands are on hand.
What happens next
The Williamsburg store is scheduled to open on Nov. 21 at 85 Metropolitan Avenue.
Further reading
For more on the latest in men's apparel, explore Men's Clothing coverage.
Source note: This article includes information reported by WWD.
