Artistic Tile Debuts Lock It and Matchstick
Two new extensions of Michelle Gerson's Game On Collection were unveiled at Boutique Design New York.
Updated on Nov. 11, 2026 in Jewelry
Artistic Tile introduced Lock It and Matchstick, two extensions of the Game On Collection by interior designer Michelle Gerson, at Boutique Design New York, held November 8 to 9, 2026, at the Jacob K. Javits Center. Both patterns are offered through the Tailored To Program, the company's custom mosaic service.
Why it matters
The launch extends a collection that began with four patterns into new forms and colorways, giving designers more options for custom stone and glass installations. Because each pattern is made to order, the additions also show how the brand is expanding its made-to-order offering.
Lock It comes in regular and mini sizes across five colorways, while Matchstick appears in Verde Reale, Brunetta and an all-neutral version of Cloud. Pricing and release dates for the new patterns were not disclosed.
The players
Artistic Tile
Artistic Tile is a tile manufacturer known for its custom mosaic and stone and glass installations, headquartered in Secaucus, New Jersey.
Michelle Gerson
Michelle Gerson is an interior designer whose Game On Collection serves as the basis for the new Lock It and Matchstick patterns.
The details
Lock It interlocks mirror-image forms in a rhythm of positive and negative space, while Matchstick pairs circles and rectangles. Designers can tailor color, stone and scale through the Tailored To Program, and can change the stone finish for both patterns. Each design is crafted in-house at Artistic Tile's Secaucus, NJ headquarters.
Timeline
November 8 to 9, 2026: Lock It and Matchstick debut at Boutique Design New York in New York City.
Culture Shift
The launch extends Artistic Tile's original Game On Collection of four patterns (Slide, Zip, Spot On and Stix) into new forms, reflecting a continued interest in geometric, modular designs in residential and commercial interiors. Expanding a collection in this way lets the brand respond to designer demand without replacing its established patterns.
New York City designers and homeowners can request custom versions of Lock It and Matchstick through the Tailored To Program. Customization of color, stone and scale allows the patterns to be adapted to individual spaces.
The takeaway
Designers looking for custom surfaces can use the Tailored To Program to adapt new patterns in color, stone and scale. Selecting a stone finish early in the process can help match a pattern to the rest of a project's materials.
Further reading
Explore more jewelry trends for context on how designers and consumers are approaching decorative pieces this season.
Source note: This article includes information reported by Stone World & Contemporary Stone Design Magazines.
