Tiffany Lights Fifth Avenue Holiday Tree With Seyfried

Actress Amanda Seyfried lit the blue box tree and bird atop Tiffany & Co.'s Fifth Avenue flagship during a holiday event.

Updated on Nov. 11, 2026 in Jewelry

Gouache-painted editorial illustration of a glossy pale-blue ornament hanging from a bare branch beside softly glowing baubles against a dusk sky. — Actress Amanda Seyfried lit Tiffany & Co.'s blue box tree and bird on Fifth Avenue on Tuesday, and the brand will illuminate its 57th Street snowflake throughout the holiday season. AI Illustration. Upload story photo >

Amanda Seyfried lit the Tiffany & Co. blue box tree and the large bird atop its Fifth Avenue flagship in New York City. Tiffany & Co. also announced the Fifth Avenue snowflake over the 57th Street intersection will be illuminated in blue throughout the holiday season.

Why it matters

The event marks the start of Tiffany & Co.'s holiday season display on one of Manhattan's best-known shopping corridors. The snowflake illumination extends the brand's seasonal presence to the 57th Street intersection for New York City shoppers and visitors.

The Fifth Avenue bird landmark dates to 1965, when Jean Schlumberger first placed a bird atop a lapis lazuli rock, according to the brand. Tiffany & Co. has not specified the exact dates the Fifth Avenue snowflake will remain illuminated.

The players

Amanda Seyfried

Amanda Seyfried is an American actress who starred in Tiffany's 'Love is a Gift' holiday campaign and the Elizabeth Holmes documentary You Can See Everything.

Tiffany & Co.

Tiffany & Co. is a luxury jewelry and retail company headquartered in New York City, known for its Fifth Avenue flagship and its signature Tiffany blue branding.

Matthieu Garnier

Matthieu Garnier is the chief executive of Tiffany North America, who announced the blue illumination of the Fifth Avenue snowflake.

The details

The evening opened with mingling on the fifth-floor salon over Tiffany blue martinis and blue holiday decor. Seyfried removed an illuminated bauble from a wrapped box and hung it on the tree, which caused the remaining ornaments to light up, followed by the large bird.

1965: Jean Schlumberger first placed a bird atop a lapis lazuli rock.
November 11, 2026: Seyfried lit the blue box tree and bird on Fifth Avenue.
Throughout the holiday season: The Fifth Avenue snowflake over 57th Street will be illuminated in blue.

Holiday Tradition

The bird atop the Fifth Avenue flagship traces to Jean Schlumberger's 1965 placement of a bird on a lapis lazuli rock, and the 2026 lighting continues that landmark tradition. The annual blue illumination ties the flagship's seasonal display to a decades-old design element.

New York City shoppers and visitors on Fifth Avenue can see the blue-lit tree and bird at the flagship and the snowflake over the 57th Street intersection during the holiday season. Those planning a trip to the area can expect the display to be visible throughout the holiday period.

The takeaway

The flagship's blue holiday display carries a design lineage back to 1965, showing how a single landmark element can anchor a brand's seasonal identity for decades. Visitors to Fifth Avenue this season will see that tradition extended to the 57th Street snowflake.