Heisman Trust to Move HQ to 120 Broadway

The Heisman Trust will relocate its headquarters to 120 Broadway in Manhattan under a 10-year lease with Silverstein Properties.

Updated on Nov. 6, 2026 in Commercial

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The Heisman Trust will relocate its headquarters to 120 Broadway in Manhattan in 2027 under a 10-year lease with Silverstein Properties. AI Illustration. Upload story photo >

The Heisman Trust will move its headquarters into 5,000 square feet on the 13th floor of 120 Broadway in 2027. The relocation is part of a 10-year lease agreement negotiated with Silverstein Properties.

Why it matters

The move brings the organization that administers college football's top individual award into a Lower Manhattan office tower. The agreement also places Heisman Memorial Trophies in public view within the building.

The Heisman Trust will occupy 5,000 square feet on the 13th floor under a 10-year lease, in a 40-story tower totaling 1.9 million square feet. The rent amount and the reasons for the move were not disclosed in the available details.

The players

Heisman Trust

The Heisman Trust is the organization that administers the Heisman Trophy, college football's annual award for the nation's most outstanding player.

Silverstein Properties

Silverstein Properties is a New York City real estate company that owns and manages commercial office towers, including 120 Broadway.

The details

Two Heisman Memorial Trophies will be displayed at 120 Broadway, one in the building lobby and one in The Landmark, the building's 10th-floor amenity center. The Trust will also rebrand a section of The Landmark as the Heisman Lounge, featuring deep wood tones, leather furniture, a pool table and shuffleboard.

Timeline

  1. 1915: 120 Broadway is constructed.

  2. 1935: The Heisman Trophy is first awarded.

  3. 2027: The Heisman Trust relocates its headquarters to 120 Broadway.

Roadmap

The Heisman Trophy has been awarded annually since 1935, and the Trust has been based elsewhere until now. Its move into a Lower Manhattan office tower marks a new physical presence in New York's commercial real estate market.

New York City commuters and visitors near the Broadway and Fulton Street corridor will see the Heisman Trophy displays in the building lobby once the relocation takes effect in 2027. Heisman Trophy viewing is open to visitors of the building's public spaces.

The takeaway

Office tenants increasingly pair workspace with amenity spaces that double as public showcases, as the Heisman Lounge and trophy displays illustrate. Commercial lease announcements like this one often signal how landlords market their buildings to attract and retain tenants.

Further reading

Explore more commercial real estate news covering office leases and tower developments in New York City.