Gotham FC Sells 3,000 Discount Tickets to Playoff Game

The NWSL club moved 3,000 $12 tickets in 24 hours for Sunday's quarterfinal against Seattle Reign FC in Harrison, New Jersey.

Updated on Nov. 6, 2026 in Soccer

Gotham FC Sells 3,000 Discount Tickets to Playoff Game

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Would you buy a discounted ticket to a local sports game this season?

Gotham FC sold 3,000 discounted tickets in 24 hours for Sunday's NWSL playoff quarterfinal against Seattle Reign FC at Sports Illustrated Stadium in Harrison, N.J. The $12 tickets were offered exclusively to New York residents, with 1,000 sold in the first 10 minutes.

Why it matters

The club pushed ticket sales to fill its 25,000-seat home venue on a condensed timeline after learning the kickoff time for its opening playoff game. The promotion was amplified through Mayor Zohran Mamdani's public platforms.

The club's own sales count of 3,000 tickets at $12 compares with a regular-season average of 10,943 fans per match and a standard $30 to $50 price range. How many buyers came from outside New York residency eligibility has not been disclosed.

The players

Gotham FC

Gotham FC is a New York-based professional women's soccer club in the National Women's Soccer League and is the top seed in this year's playoffs.

Mayor Zohran Mamdani

Zohran Mamdani is the mayor of New York City, whose social media accounts with roughly 13 million Instagram followers and 3 million X followers helped promote the match.

The details

Gotham FC began its ticket push after learning the kickoff time for the quarterfinal, and worked with Mamdani to promote the $12 tickets to New York residents. A similar collaboration sold 4,000 tickets for July's Queens Classic at Citi Field, which drew a sellout crowd of 42,175.

July 2026: Queens Classic at Citi Field sold 4,000 promoted tickets.
Sunday, November 8, 2026: NWSL playoff quarterfinal against Seattle Reign FC at Sports Illustrated Stadium in Harrison, N.J.

Season Trajectory

The push extends the mayor-backed ticket model that helped fill Citi Field for the July Queens Classic, which drew a sellout crowd of 42,175. As the top seed, Gotham FC is trying to turn that home-market energy into playoff attendance before its planned 2028 move to Etihad Park in Queens.

New York residents can buy the $12 playoff tickets, a discount from the usual $30 to $50 range, which makes this one of the cheapest ways to see a top-seeded playoff team. Fans outside the city should expect the discounted allocation to be limited to residents.

The takeaway

Cheap, well-promoted tickets can turn a short-notice playoff game into a sellout, and the club is betting that a mayor's audience can fill seats it might otherwise leave empty. Readers who want to attend should check residency eligibility before planning travel to New Jersey.

What happens next

Gotham FC plays Seattle Reign FC on Sunday, November 8, 2026, at Sports Illustrated Stadium in Harrison, N.J., and the club plans to move to Etihad Park in Queens in 2028.