RBX Direct Leases Manhattan Office and Showroom Space
The activewear brand signed a 4,800-square-foot lease at 102 West 38th Street in the Garment District, brokered by Adams & Company.
Updated on Nov. 5, 2026 in Commercial
Activewear brand RBX Direct has signed a lease for 4,800 square feet at 102 West 38th Street in Manhattan's Garment District for an office and showroom. Adams & Company brokered the deal on behalf of the landlord.
Why it matters
The lease reflects continued demand from apparel companies for showroom and office space in New York City's Garment District. The building has not changed hands since 1994, according to property records.
The 4,800-square-foot space carried an asking rent of $35 per square foot, according to the reported terms. The lease length and landlord identity were not disclosed by the brokers.
The players
RBX Direct
An activewear brand that leased the space for an office and showroom in Manhattan's Garment District.
Adams & Company
A commercial real estate brokerage that brokered the lease on behalf of the landlord.
LSL Advisors
A real estate advisory firm whose brokers Wayne Siegel and Raymond Balassiano negotiated for RBX Direct.
The details
RBX Direct will use the space at 102 West 38th Street for an office and showroom. Jeff Buslik served as sole broker for the landlord, while Wayne Siegel and Raymond Balassiano of LSL Advisors negotiated on behalf of RBX Direct.
Timeline
1994: Lal Sani purchased 102 West 38th Street.
November 5, 2026: Lease signing reported.
Market Landscape
The Garment District has long concentrated apparel showrooms and offices in Midtown Manhattan. This lease adds an activewear brand to that cluster as the district continues to host fashion tenants.
For New York City businesses seeking showroom or office space, this lease shows asking rents near $35 per square foot in the Garment District. Tenants should expect lease terms to vary by landlord, since the length of this deal was not disclosed.
The takeaway
Tenants shopping for showroom space in the Garment District should compare asking rents and request lease length terms early in negotiations, since those details were not disclosed in this deal.
Further reading
Explore more commercial real estate coverage for New York City.
Source note: This article includes information reported by Commercial Observer.
