Norman Bobrow Hires Barbara Eddington as Senior Associate
The Manhattan commercial real estate firm adds an agent with more than 35 years of tenant representation experience.
Updated on Nov. 5, 2026 in Commercial
Norman Bobrow & Company, a Manhattan-based commercial real estate firm focused on tenant representation, has hired Barbara Eddington as senior associate. Eddington brings over 35 years of commercial real estate experience and previously served as a senior agent at Helmsley Spear.
Why it matters
The hire adds a veteran tenant representative to a Manhattan market where companies seeking expansions, relocations, or subleases rely on experienced advisers to negotiate office leases. For New York City businesses, the move reflects continued demand for specialized tenant-side expertise.
Eddington has more than 35 years of commercial real estate experience and specializes in tenant representation. She previously worked at Helmsley Spear, Murray Hill Properties, and Cross & Brown.
The players
Norman Bobrow & Company
A Manhattan commercial real estate firm focused on tenant representation, serving corporate clients seeking office space.
Barbara Eddington
A commercial real estate professional with over 35 years of experience who specializes in tenant representation.
Helmsley Spear
A New York commercial real estate firm where Eddington served as a senior agent before joining Norman Bobrow & Company.
The details
Eddington was a senior agent at Helmsley Spear from 2023, where she represented corporations in expansions, relocations, and office subleasing. Earlier she worked at Murray Hill Properties representing tenants and as leasing agent for its portfolio, and she served as exclusive leasing agent for 145 West 45th St. and 12 East 41st St., formerly The Real Estate Board Building. She began her career as a leasing agent with Cross & Brown, and her tenant representation work has been recognized by The Real Deal and The Commercial Observer.
Timeline
2023: Eddington became a senior agent at Helmsley Spear.
November 5, 2026: Norman Bobrow & Company announced her hiring as senior associate.
Industry Dynamics
Tenant representation has become a specialized niche within Manhattan commercial brokerage, where agents work exclusively for occupiers rather than landlords. Eddington's hire deepens Norman Bobrow & Company's concentration in that tenant-side practice.
Businesses planning an office move in New York City can use tenant representatives like Eddington to negotiate lease terms on their behalf. Companies weighing expansion, relocation, or sublease options gain a dedicated advocate in the leasing process.
The takeaway
Tenants negotiating Manhattan office leases can benefit from agents who work solely on the occupier side of the transaction. Reviewing representation options before starting a search can help clarify costs and responsibilities.
Further reading
For more on the local office market, explore Commercial listings and trends.
Source note: This article includes information reported by NYREJ.
