Newmark Becomes Knicks and Rangers Commercial Partner

The commercial real estate firm will appear on in-arena signage, broadcast dasherboards and digital platforms across Madison Square Garden's teams.

Updated on Nov. 5, 2026 in Commercial

Newmark Becomes Knicks and Rangers Commercial Partner

MSG Rangers Corp., MSG Knickerbockers Corp. and Madison Square Garden Entertainment Corp. announced a partnership with Newmark Group, Inc., a global commercial real estate advisory and services firm. Newmark was named the Official Commercial Real Estate Partner of the New York Knicks and New York Rangers.

Why it matters

The deal gives Newmark sustained visibility in one of New York's most watched sports venues, while the teams add a commercial real estate sponsor to their partner roster. It also extends the arrangement to the Westchester Knicks, the Knicks' affiliate.

Newmark will appear on in-arena dasherboards and LED ribbon signage at Knicks and Rangers home games, and on digitally enhanced dasherboards during televised regular-season games on MSG Networks. The partnership's financial terms were not disclosed.

The players

Newmark Group, Inc.

Newmark is a global commercial real estate advisory and services firm with roots in Manhattan.

Madison Square Garden Entertainment Corp.

Madison Square Garden Entertainment Corp. is the entertainment company that operates the Knicks, Rangers and the Madison Square Garden arena.

The details

Newmark will be featured on courtside LED signage at Westchester Knicks home games at the Westchester County Center and on Madison Square Garden's digital signage boards. It will also be the Presenting Partner of content on a Rangers social media platform before each regular-season game.

November 5, 2026: Partnership with the MSG teams announced.
September 30, 2026: End of the twelve-month period in which Newmark reported over $3.7 billion in revenue.

Market Landscape

The Knicks won the 2025-26 NBA Championship, adding to their three NBA titles and the Rangers' four Stanley Cup championships. Corporate sponsorships tied to these franchises now reach a commercial real estate audience alongside traditional consumer brands.

Fans attending Knicks and Rangers home games and viewers of MSG Networks will see Newmark branding on arena and broadcast signage. The partnership does not change ticket access or broadcast availability.

The takeaway

Corporate sponsorships in professional sports increasingly reach business audiences as well as fans. Readers following New York commercial real estate can track how such partnerships shape brand visibility in the city.