Jordyn and Jodie Woods Host NYC Popup Event

The sisters showcased their footwear brand at a limited-time retail activation on Greene Street.

Updated on Oct. 31, 2026 in Fashion

Jordyn and Jodie Woods expanded their brand, Woods by Jordyn, with a limited-time retail activation on Greene Street in New York City. AI Illustration. Upload story photo >

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Jordyn Woods and Jodie Woods appeared at the Woods by Jordyn popup shop held at Shopify New York. The sisters coordinated their outfits while highlighting the brand that launched in 2023.

Why it matters

The appearance marks a physical retail expansion for the clothing and footwear line. The pop-up serves as a destination for fans to engage directly with the brand's latest releases in New York City.

The Woods by Jordyn brand was founded in 2023 and is currently in its third year of operation. The popup at Shopify New York features specific footwear designs including feathered stunt sandals.

The players

Jordyn Woods

Jordyn Woods is a model and social media personality who founded her own fashion and footwear brand in 2023.

Jodie Woods

Jodie Woods is a model who frequently collaborates with her sister on fashion projects and brand appearances.

The details

Jordyn Woods wore burgundy feathered stunt sandals paired with blue jeans, while Jodie Woods styled white feathered stunt sandals with a white corset midi-dress. The event is located on Greene Street.

The Woods by Jordyn brand was established in 2023.
The sisters attended the New York City popup event on October 30-31, 2026.
The popup shop at Shopify New York closes on November 1, 2026.

Culture Shift

The rise of direct-to-consumer digital brands hosting brick-and-mortar popup retail activations represents a broader move toward experiential commerce. This strategy allows online-native labels to build deeper connections with customers through temporary physical presence.

Residents and fans can visit the Shopify New York space on Greene Street to view the footwear collection in person. Interested attendees should check the brand's Instagram account for RSVP instructions before the popup closes.

The takeaway

Limited-time popup events provide brands with the opportunity to create buzz and drive traffic to specific retail locations. Fans of a brand can follow official social media channels to stay updated on future pop-up activations and product releases.