Candy Land Store to Open in New York City
The immersive retail experience will arrive at the New York Hilton Midtown in November 2026.
Updated on Oct. 31, 2026 in Retail
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Hasbro and Event Network will launch a themed Candy Land retail store in New York City in November 2026. The location is situated at 1335 Avenue of the Americas inside the New York Hilton Midtown.
Why it matters
The companies aim to provide fans with a physical space to experience the brand beyond the tabletop board game. This project transforms a legacy toy property into an interactive, walk-through retail destination.
The store will be located at 1335 Avenue of the Americas, representing a new physical footprint for a brand that has sold more than 75 million copies of its classic board game.
The players
Hasbro
An American multinational toy and entertainment company that owns the intellectual property for the Candy Land brand.
Event Network
A retail operator specializing in immersive, custom-designed shopping experiences for cultural and entertainment destinations.
The details
Visitors can navigate a path modeled after the board game, moving through themed realms such as Gummy Mountains, Lollipop Forest, and Ice Cream Beach. The experience concludes at a central Candy Castle checkout station where shoppers can purchase toys, apparel, and candy.
Timeline
The Candy Land retail store opens in November 2026.
Market Landscape
This store follows a pattern set by other major toy brands that leverage long-standing board game intellectual property to anchor physical retail experiences. It represents a broader retail push to transform classic board game properties into immersive, destination-style attractions.
Shoppers can expect to find exclusive toys, apparel, and candy themed after the classic board game when the store opens. This attraction adds a new entertainment-based shopping destination for families visiting Midtown Manhattan.
The takeaway
The store offers fans a chance to walk through a real-life version of a classic board game realm. Families can incorporate this interactive experience into their travel plans when visiting the city in late 2026.
What happens next
The store is scheduled to open its doors to the public in November 2026.
Further reading
Explore the evolving shopping landscape in New York City Retail.
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Would you visit an immersive, brand-themed retail store in your area for a family outing?
