Mark43 Appoints Alison Durant as Chief Marketing Officer
The public safety technology company brings on the industry veteran to oversee its global marketing operations.
Updated on Oct. 30, 2026 in People
Mark43 has appointed technology marketing veteran Alison Durant to serve as its new Chief Marketing Officer. The announcement follows the company's recent acquisition of ForceMetrics as it enters a new growth phase.
Why it matters
Mark43 is looking to scale its market presence by integrating its marketing initiatives more closely with its sales, product, and business objectives. Durant will lead these efforts as the firm expands its cloud-native public safety platform.
Alison Durant brings over 30 years of professional experience in technology marketing to the role. Her background includes previous tenures as Chief Marketing Officer at EngageSmart and LogMeIn.
The players
Alison Durant
She is a veteran technology marketing executive who previously served as CMO at EngageSmart and LogMeIn.
Mark43
This company provides a cloud-native platform designed to manage public safety operations for various agencies.
ForceMetrics
This is a data-focused technology company that was recently acquired by Mark43 in October 2026.
The details
Durant arrives at the New York City-based firm after holding senior global leadership positions at Oracle and Endeca. She joins the company during a period of expansion that saw the acquisition of ForceMetrics earlier this month.
Timeline
2021: EngageSmart completed its initial public offering.
October 2026: Mark43 acquired ForceMetrics.
October 30, 2026: Alison Durant was appointed as Chief Marketing Officer.
Market Landscape
The appointment of an executive with a track record of scaling high-growth firms follows the leadership experience gained during the 2021 EngageSmart initial public offering. This move positions Mark43 to better navigate the competitive sector of cloud-native public safety software.
For customers of the Mark43 public safety platform, the integration of sales and marketing departments aims to improve product accessibility and service quality. Shoppers and agency partners can expect more unified communication regarding the company's evolving suite of cloud tools.
The takeaway
The move highlights the industry trend of bringing in experienced public-company veterans to manage rapid scaling phases. Leaders in similar growth sectors often prioritize this type of strategic hire to refine the alignment between product development and market outreach.
Further reading
For more on local leadership changes, visit the People section.
