Slate Launches Smarties Electric Vehicle Customization

The electric vehicle brand is now offering custom wraps inspired by the iconic candy colors.

Updated on Oct. 29, 2026 in Electric Vehicles

Bold vector editorial illustration of a pastel-colored electric vehicle in an urban setting, representing modern vehicle customization trends. — Slate has partnered with Smarties to offer custom pastel-colored wraps for its electric vehicles, aiming to enhance personalization and brand visibility. AI Illustration. Upload story photo >

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Slate has unveiled a new customization partnership with Smarties, allowing drivers to wrap their electric vehicles in six distinct pastel candy colors. The company showcased the new options during a pop-up activation event in New York City.

Why it matters

By collaborating with recognized brands to offer unique aesthetic options, Slate aims to boost its brand visibility and drive deeper audience engagement. The strategy reflects a broader push to make electric vehicle ownership more personalized.

The partnership introduces six unique Smarties-inspired wrap colors and six corresponding accessory Starter Packs that include custom decals and dash badges. These options follow a previous collaboration with Crayola that offered five distinct colors.

The players

Slate

Slate is an electric vehicle manufacturer known for using customizable wraps instead of traditional paint on its vehicles.

Smarties

Smarties is a confectionery brand that has partnered with Slate to offer candy-inspired aesthetic options for drivers.

Crayola

Crayola is a company known for art supplies that previously engaged in a similar color-themed partnership with Slate.

The details

Slate vehicles utilize specialized wraps rather than traditional paint to enable customers to swap colors according to their preference. The companies have utilized social media channels and an influencer-led activation in the Flatiron district to promote the launch.

July 2026: Slate announced a color-themed collaboration with Crayola.
October 27, 2026: Slate hosted a promotional pop-up activation in the Flatiron neighborhood.
Q4 2026: Slate electric vehicles are expected to be available for delivery.

Roadmap

This partnership follows the precedent set by the July 2026 Crayola-Slate collaboration by leveraging recognizable brand aesthetics to differentiate vehicles. It signals a move toward high-frequency customization cycles within the competitive electric vehicle market.

Customers interested in the new pastel color schemes can expect these customization options to be available when vehicle deliveries begin in Q4 2026. Buyers should consider that these wrap-based designs offer a flexible alternative to standard factory paint jobs.

The takeaway

The move toward modular, wrap-based aesthetic updates allows drivers to change their vehicle appearance more frequently than traditional ownership models allow. Prospective owners looking to participate in this trend should monitor the company portal for official Q4 delivery updates.