Pura Vida Opens New Battery Park City Location
The restaurant chain has officially opened its 50th location at 255 Vesey Street in New York City.
Updated on Oct. 29, 2026 in Openings & Closings
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Pura Vida has expanded its New York City footprint with the opening of its newest storefront in Battery Park City at 255 Vesey Street. This milestone marks the 50th location for the health-focused restaurant chain.
Why it matters
The opening represents a continued growth phase for the brand in the city, following the launch of its first New York location in 2024. The chain now operates nine locations throughout New York City.
This new outpost is the 50th store opened by the chain, marking a significant expansion milestone for the brand. The company now operates nine locations within New York City.
The players
Jennifer Horev
Jennifer Horev is a co-founder of the Pura Vida restaurant chain.
Omer Horev
Omer Horev is a co-founder of the Pura Vida restaurant chain.
The details
The restaurant, which occupies the space formerly held by Blue Smoke, offers a menu of avocado toast, egg sandwiches, wraps, and smoothies. The establishment provides options for diners seeking gluten-free and vegan menu items.
Timeline
Pura Vida was founded in 2012.
The company signed a lease for the space in spring 2026.
The first New York City location opened in 2024.
The restaurant is open in Battery Park City as of October 29, 2026.
Market Landscape
This expansion continues a rapid growth strategy following the brand's entry into the New York City market in 2024. The company is actively scaling its presence, competing for market share in the local health-focused fast-casual sector.
Residents and workers in Battery Park City now have access to the chain's health-focused menu options, including gluten-free and vegan items. The restaurant is open from 7a to 9p Monday through Saturday and 7a to 8p on Sunday.
The takeaway
The arrival of a national health-food chain in a prominent former restaurant space highlights ongoing shifts in local dining availability. Patrons can utilize the daily operating hours throughout the week for breakfast, lunch, or dinner.
Further reading
For more information on the latest retail arrivals, see New York City Openings & Closings.
More information
View the To-go menu for BPC on the restaurant news site.
Source note: This article includes information reported by Tribeca Citizen.
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