Playmaker HQ Expands NFL Programming in New York City
The media company establishes a Manhattan studio to support its growing slate of football-focused content.
Updated on Oct. 29, 2026 in Football
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Playmaker HQ has launched new NFL programming and moved production of The Right Time With Bomani Jones to a dedicated studio in New York City's Flatiron District. The company is positioning itself for higher production quality and closer collaboration with its internal sales team.
Why it matters
The move to a permanent studio location allows the media brand to streamline operations and enhance its professional broadcast capabilities. Proximity to the sales team further supports the growth of its expanding digital sports portfolio.
The Roommates Show recently celebrated its fourth season debut in October 2026, building on a momentum that saw 10,000 fans attend its Block Party at Randall's Island Park.
The players
Playmaker HQ
A sports media company owned by Better Collective that specializes in digital content and programming.
Bomani Jones
A prominent sports journalist and commentator who hosts The Right Time With Bomani Jones.
Bart Scott
A former professional football player who serves as co-host for The Bart & Willie Show.
Willie Colon
A retired NFL offensive lineman who co-hosts The Bart & Willie Show.
Richie Incognito
A former professional football player who hosts the new program The Initial Contact Show.
The details
Playmaker HQ, owned by Better Collective, has introduced a new suite of NFL shows including The Jameis Winston Show, The Bart & Willie Show featuring Bart Scott and Willie Colon, and The Initial Contact Show hosted by Richie Incognito. Production workflows are now managed through platforms like WSC Sports, Riverside, Asana, and Frame.io.
Timeline
2018: The Right Time With Bomani Jones launched.
September 2026: The Roommates Show held a live recording.
October 2026: The Roommates Show debuted its fourth season.
Season Trajectory
The establishment of a Manhattan studio mirrors the broader industry shift toward centralized, professionalized production hubs for major sports digital media. This expansion aims to capture larger audiences as the NFL season progresses through its mid-year milestones.
Fans can expect a higher volume of professionally produced social-media clips as the studio implements new automated clipping workflows via WSC Sports. This production upgrade will increase the availability of game-day analysis content across the company's various platforms.
The takeaway
Media companies are increasingly prioritizing physical studio space to refine production quality and streamline collaborative workflows. Readers should look for more frequent digital content updates as these technical upgrades take effect.
What happens next
Playmaker HQ has confirmed plans to maintain an active media presence at the upcoming NBA All-Star game.
Further reading
For more on the latest developments in the sport, explore the Football section.
Source note: This article includes information reported by Sports Video Group.
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