Manhattan Mini Storage Wins Gold Davey Award
The storage company earned top honors for an integrated marketing campaign that spanned across New York City.
Updated on Oct. 29, 2026 in Advertising
Live Poll
Do you find that marketing campaigns reflecting local culture make you more likely to trust a business?
The marketing team at Manhattan Mini Storage has been honored with a gold Davey Award for an integrated campaign in the promotional and branding category. The recognition follows an eight-month push that leveraged billboard, digital, and out-of-home advertising to build brand awareness.
Why it matters
The award recognizes the success of a strategy designed to boost Manhattan Mini Storage as a primary storage solution for city residents. By expanding its visibility across subway stations and bus shelters, the company successfully encouraged greater online engagement.
The eight-month campaign generated more than 50 million impressions across New York. To achieve a gold award, entries must receive an average score of at least 9 out of 10 from the Academy of Interactive and Visual Arts jury.
The players
Manhattan Mini Storage
An operator that maintains more than 50 self-storage facilities throughout the New York area.
True Media
An advertising agency that partnered with the storage operator to manage digital and social activations.
StorageMart
A global company that acquired Manhattan Mini Storage in 2021.
Academy of Interactive and Visual Arts
The organization whose jury panel evaluates submissions and selects winners for the Davey Awards.
The details
Working with the agency True Media, the operator integrated billboard designs with social and digital activations to reach customers across the city. This approach allowed the company to maintain a consistent presence in transit hubs, including bus shelters and subway stations.
Timeline
The campaign began in August 2025.
The campaign concluded in March 2026.
Market Landscape
This marketing success marks a milestone for the local brand under the ownership structure established by the 2021 acquisition of Manhattan Mini Storage by StorageMart. The win reflects a broader trend of large-scale storage portfolios investing heavily in integrated campaigns to defend market share in dense urban environments.
New Yorkers can expect continued brand visibility as the company leverages its award-winning status to maintain its market presence. The campaign focus ensures that customers searching for storage solutions will encounter consistent digital and physical signage across the city.
The takeaway
Effective marketing in competitive markets often relies on integrating digital reach with familiar out-of-home touchpoints like transit displays. Businesses can replicate this success by aligning creative messaging across every channel where potential customers travel daily.
Further reading
Learn more about the latest industry trends by visiting the Advertising section.
Source note: This article includes information reported by Inside Self-Storage.
Live Poll
Do you find that marketing campaigns reflecting local culture make you more likely to trust a business?
