Haynes Boone Adds Partner to New York Office

The law firm hired Holly Melton to bolster its advertising and brand protection capabilities in New York City.

Updated on Oct. 29, 2026 in Advertising

Haynes Boone Adds Partner to New York Office

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Haynes Boone has added Holly Melton as a partner in its New York City office. Melton joins the firm after previously serving as co-chair of the Advertising and Brand Protection Group at Crowell & Moring.

Why it matters

The appointment strengthens the firm's bench in navigating complex consumer protection laws and federal regulatory enforcement. Her expertise allows the firm to better represent clients facing investigations from the Federal Trade Commission and state attorneys general.

Holly Melton is the sixth partner to join the firm's New York location this year. Haynes Boone currently employs more than 750 lawyers across 21 global offices.

The players

Holly Melton

She is a legal expert who specializes in advertising disputes, regulatory investigations, and federal consumer protection compliance.

Haynes Boone

This global law firm maintains a workforce of more than 750 lawyers operating out of 21 offices worldwide.

Crowell & Moring

This international law firm previously served as the employer for Holly Melton, where she led their advertising and brand protection practice.

The details

Melton advises corporate clients on advertising disputes, regulatory compliance, and consumer protection laws. Her practice focuses on representing companies in enforcement actions brought by the Federal Trade Commission and various state authorities.

Holly Melton joined the firm as a partner during 2026.

Market Landscape

This hire reflects the broader trend of major law firms scaling up their regulatory and brand protection practices in competitive hubs like New York. By expanding its roster, Haynes Boone seeks to capture more market share in high-stakes enforcement and compliance legal services.

Clients seeking legal counsel on federal advertising compliance and regulatory enforcement now have an additional resource at this firm. The addition of a new partner aims to streamline legal response times for companies operating in the consumer protection space.

The takeaway

Firms are increasingly prioritizing experienced regulatory counsel to help clients navigate a tightening federal enforcement environment. Companies should ensure their advertising compliance programs remain updated to match current federal and state standards.