AtEdge Profiles Healthcare Photographer Karen Haberberg
The New York-based director and photographer is recognized for her commercial work and documentary projects on rare conditions.
Updated on Oct. 29, 2026 in Healthcare
AtEdge featured New York-based photographer and director Karen Haberberg in a new profile on October 29, 2026. Her career balances commercial healthcare campaigns with long-term documentary projects focused on children living with rare medical conditions.
Why it matters
Haberberg brings visibility to the realities of families managing rare genetic diseases through intimate home documentation. Her professional work is deeply influenced by her personal family history involving the loss of a sibling to Tay-Sachs disease.
The An Ordinary Day project, one of her prominent documentary efforts, spanned a two-year production period. Her commercial portfolio includes high-profile healthcare clients such as Pfizer, Vabysmo, and Amvuttra.
The players
Karen Haberberg
A New York-based photographer and director who specializes in commercial healthcare imagery and documentary books regarding rare genetic conditions.
AtEdge
An organization that represents and promotes commercial photographers and directors to the global creative industry.
Sarepta
A biopharmaceutical company focused on the discovery and development of genetic medicines for rare diseases.
The details
Haberberg documents children within their everyday home environments to provide an authentic look at life with rare genetic conditions. Beyond her photography, she teaches at the International Center of Photography and 92NY while serving on boards for the APA and the Children's Neuroblastoma Cancer Foundation.
Timeline
Spring 2026: Haberberg spoke at the Women in RARE Workshop hosted by Sarepta.
October 29, 2026: AtEdge published the feature profile on Karen Haberberg.
Market Landscape
Haberberg's career reflects a growing industry trend where commercial directors leverage personal advocacy and niche documentary work to build authentic brands. Her profile follows her participation in the 2026 Women in RARE Workshop, further positioning her as a thought leader in the intersection of healthcare communication and visual storytelling.
Readers interested in the intersection of commercial photography and healthcare advocacy can look to Haberberg's portfolio for examples of how complex medical stories are translated into visual media. Her work provides a unique perspective on managing rare conditions that affects how patients and families view their own healthcare experiences.
The takeaway
Photographers and directors can build distinct professional niches by aligning commercial work with deeply personal documentary projects. Haberberg’s trajectory illustrates how creative professionals can effectively bridge the gap between corporate healthcare campaigns and community advocacy.
Further reading
Explore industry trends and professional profiles in the New York City Healthcare section.
Source note: This article includes information reported by Adweek.
