Frozen Hair Opens New Wig Store in Queens
The hair supply business offers local residents in-store consultations and same-day wig installation appointments.
Updated on Oct. 28, 2026 in Openings & Closings
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Frozen Hair, a new store specializing in human hair wigs and bundles, has opened at 228-11 Merrick Blvd in Queens. The business was founded by Ye and Destiny Mitchell to provide customers with physical product testing and shorter installation wait times.
Why it matters
The founders established the storefront to resolve common challenges found in online shopping, such as the inability to judge hair quality and long delays for installation services. Ye specifically selected the Queens location due to the borough's significant Caribbean population.
The store operates Monday through Saturday from 10 a.m. to 6 p.m. Founder Ye prepared for the launch by completing a three-month training program at Magic Fingers Hair School.
The players
Ye
A founder of Frozen Hair who completed a three-month training program at Magic Fingers Hair School.
Destiny Mitchell
A co-founder of the Frozen Hair store located on Merrick Blvd in Queens.
The details
Frozen Hair provides in-store consultations and same-day installation services for its selection of human hair products. The company manages a supply chain that includes warehouses in Brooklyn, Chicago, and China to support its inventory.
Timeline
2019: Ye immigrated to the United States from China.
Market Landscape
The business follows the broader retail trend of integrating physical product testing with warehouse-backed inventory to compete with pure-play online retailers. By prioritizing in-store consultations, the firm differentiates itself in the competitive hair supply sector.
Queens residents can now access same-day installation appointments and physically inspect hair products before purchase. These services reduce the uncertainty and wait times commonly associated with purchasing hair supplies online.
The takeaway
When choosing a specialized beauty retailer, physical testing can help ensure product quality that is often difficult to verify through digital images. Shoppers looking for specific textures or lengths benefit from visiting storefronts that offer immediate, hands-on consultations.
Further reading
For more information on other local business developments, visit the New York City Openings & Closings section.
Source note: This article includes information reported by Caribbean Life.
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