Courvoisier Hosts Global Campaign Launch in New York
The cognac brand held an exclusive New York City event featuring Terrence J, Rocsi Diaz, and rapper Coi Leray.
Updated on Oct. 28, 2026 in Hip-Hop and Rap
Courvoisier recently gathered guests in New York City for the launch of its first global campaign in nearly two decades. The event featured a featured conversation with rapper Coi Leray, hosted by television personalities Terrence J and Rocsi Diaz.
Why it matters
This campaign marks a significant shift for the Jarnac-based cognac producer, representing its first major global push in almost 20 years. The brand aims to leverage cultural connections to revitalize its international presence.
Courvoisier earned the Prestige de la France distinction in both 1983 and 2021. The cognac producer operates out of its primary facilities located in Jarnac, France.
The players
Coi Leray
She is a rapper and artist who recently participated as a guest speaker at the Courvoisier brand event.
Terrence J
He is a television personality and host who joined Rocsi Diaz to lead the conversation at the brand event.
Rocsi Diaz
She is a television host and personality who reunited with Terrence J to present the program.
Courvoisier
This is a historic cognac brand based in Jarnac, France, known for receiving the Prestige de la France award.
The details
Attendees at the two-story House of Courvoisier experience were required to seal their phones in secure pouches to ensure exclusivity. During the event, Coi Leray participated in a featured discussion alongside the hosts.
Timeline
1983: Courvoisier received the Prestige de la France distinction.
2021: Courvoisier received the Prestige de la France distinction.
June 2025: Coi Leray gave birth to her first child.
October 2026: The brand held its global campaign launch in New York City.
Industry Dynamics
The brand aligns its current marketing push with the Prestige de la France distinction it held in 1983 and 2021. This move reflects a broader trend among heritage spirit brands seeking to balance long-standing institutional prestige with contemporary celebrity influence.
Consumers should watch for upcoming announcements regarding Coi Leray's scheduled solo tour. Fans of the artist and the brand can expect continued digital content as the multi-year campaign rolls out globally.
The takeaway
The event highlights how legacy brands are increasingly utilizing celebrity partnerships to anchor massive global marketing revivals. Fans can monitor official artist channels for news on Coi Leray's first solo tour as her career continues to evolve.
Further reading
Explore the latest developments in the music industry within our Hip-Hop and Rap section.
Source note: This article includes information reported by Rolling Out.
