Furniture Retailer Tov Launches New York Rental Service

The company now offers residents a flexible way to furnish their homes with a rent-to-own model.

Updated on Oct. 27, 2026 in Apartments

Bold vector editorial illustration of stacked furniture boxes and a chair on an urban sidewalk, representing a furniture rental service. — Tov launched a new furniture rental program in New York on July 9, 2026, offering urban residents a sustainable, short-term rental option. AI Illustration. Upload story photo >

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Furniture brand Tov officially launched its rental program, Tov Rentals, on July 9, 2026. The service is currently limited to New York and provides residents with a sustainable alternative for furnishing their apartments.

Why it matters

The program addresses the logistical challenges urban residents face when moving bulky items and offers a sustainable option to avoid discarding inexpensive furniture. It targets temporary residents in need of flexible, short-term solutions.

Tov Rentals launched with more than 200 furniture pieces available and offers rent-to-own discounts reaching up to 75 percent. The service follows an eight-month secret pilot program to refine the logistics of the rental model.

The players

Tov

Founded in 2013, this furniture company now provides rental and rent-to-own services in New York.

The details

Customers can select items that are professionally cleaned, inspected, and sanitized between rentals to serve multiple users over time. The program simplifies the process for city dwellers by including free pickup and delivery as part of the rental model.

Tov was founded in 2013.
Tov Rentals officially launched on July 9, 2026.

Culture Shift

The program aligns with the circular furniture economy by extending the product lifecycle through repeated rentals. This service marks a departure from traditional linear retail models by prioritizing item reuse over single-consumer ownership.

New York residents can utilize the service to avoid the heavy lifting and disposal issues typically associated with moving bulky furniture. The rent-to-own option allows tenants to test items in their space before committing to a final purchase with deep discounts.

The takeaway

This rental model offers a practical solution for tenants who move frequently or desire high-quality furniture without the burden of ownership. By utilizing sanitized rental pieces, consumers can furnish their living space while participating in a more sustainable cycle of use.