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Li-Lac Chocolates Opens New Shop Inside Sahadi's

The historic Brooklyn brands have teamed up to launch a permanent retail space at 187 Atlantic Avenue.

Updated on Oct. 27, 2026 in Openings & Closings

Isometric editorial illustration depicting two large colored geometric blocks merging, representing a corporate business partnership in Brooklyn.
Li-Lac Chocolates and Sahadi's have launched a new joint retail space at 187 Atlantic Avenue in Brooklyn, strengthening their business partnership. AI Illustration. Upload story photo >

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Li-Lac Chocolates has officially opened a retail location inside the existing Sahadi's storefront in Brooklyn. The expansion brings together two long-standing local businesses to collaborate on customer traffic.

Why it matters

This partnership leverages the shared history and reputation of two established brands to help navigate ongoing business challenges like tariffs and rising operational costs.

Li-Lac Chocolates reports that 50% of its total annual sales occur during the holiday season. The two companies bring a combined legacy of over 200 years of operation to the shared space at 187 Atlantic Ave.

The players

Li-Lac Chocolates

Founded in 1923, this company is a long-standing New York City chocolate brand.

Sahadi's

Established in 1895, this business is a historic purveyor of food products in New York City.

Wade Sahadi

He is the individual who relocated the family shop to Atlantic Avenue in 1948.

Brooklyn Chamber of Commerce

This organization represents the interests of businesses located in Brooklyn.

Atlantic Avenue BID

This business improvement district oversees the commercial corridor on Atlantic Avenue.

The details

The new retail space follows a previous successful partnership between the two businesses at Industry City, where their shops were located across from each other. Representatives from the Brooklyn Chamber of Commerce and the Atlantic Avenue BID marked the opening with a formal ribbon-cutting ceremony.

Timeline

  1. 1895: Sahadi's was founded on the Lower East Side.

  2. 1923: Li-Lac Chocolates was founded.

  3. 1948: Sahadi's relocated to Atlantic Avenue.

  4. October 27, 2026: A ribbon-cutting ceremony was held to celebrate the partnership.

Market Landscape

This partnership follows the documented trend of small businesses forming alliances to mitigate the financial impact of rising utility and labor costs. By sharing a retail footprint, both brands position themselves to better capture local consumer spending against broader economic pressures.

Local shoppers in Brooklyn can now access products from both brands at a single, centralized location on Atlantic Avenue. This integration simplifies the shopping experience for residents looking to patronize both historic institutions simultaneously.

The takeaway

Historic small businesses are increasingly turning to strategic collaborations to sustain their operations in competitive urban markets. Shoppers can support these efforts by visiting local co-branded spaces that combine legacy goods under one roof.

Further reading

For more on local retail updates, visit the New York City Openings & Closings section.

Source note: This article includes information reported by Brooklyn Paper.

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Do you support partnerships between long-standing local businesses to create shared retail spaces in your community?