Erewhon to Open Smoothie Shop and Cafe in Manhattan
The California-based chain is set to expand to the NoHo neighborhood at the intersection of Bleecker and Broadway.
Updated on Oct. 26, 2026 in Organic Food
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Erewhon plans to open a public smoothie shop and cafe in Manhattan at the site formerly occupied by the PlantShed cafe. Logo signage for the grocery chain was recently spotted on a building under construction at the corner of Bleecker and Broadway.
Why it matters
The expansion marks a significant step for the California-based chain, which has gained a reputation for its luxury goods, as it enters the competitive New York City market. The company previously tested local interest with a pop-up tonic bar inside the Kith Ivy club in November 2025.
Erewhon currently operates 14 grocery locations throughout California. The chain is known for premium-priced items, such as luxury hot sauce sold for $40 and bottles of oxygenated water priced at $26.
The players
Erewhon
An upscale grocery retailer based in California known for its celebrity-endorsed smoothies and luxury health products.
Kith Ivy
A luxury social club in New York City that requires an annual membership fee of $36,000.
The details
The new site will replace the PlantShed cafe located inside the Kith Ivy club. News of the expansion surfaced after a user on Instagram photographed the Erewhon logo visible through building scaffolding at the NoHo address.
Timeline
1966: The Erewhon grocery chain was founded in Boston.
2019: A private equity deal involving the company occurred.
November 2025: The chain opened a pop-up tonic bar in New York City.
October 24-25, 2026: Rumors of the new Manhattan location began to circulate.
Culture Shift
The entry of a high-end retailer into the city follows data from the 2025 Robin Hood report which underscores that 40 percent of city families struggle with grocery costs. This arrival highlights the ongoing divide between luxury lifestyle trends and the rising cost of basic needs.
Residents in the NoHo area will see a new retail option for premium health beverages and food items. The opening may influence local consumer spending habits as it introduces high-end health products to the neighborhood marketplace.
The takeaway
The move demonstrates the continued growth of premium health retailers in urban centers despite broader economic pressures on family budgets. Consumers should be aware of the high price points associated with the brand as it expands its physical footprint in New York.
Further reading
Learn more about the latest trends in Organic Food across the city.
Source note: This article includes information reported by Mail Online.
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Do luxury retail chains like Erewhon benefit or negatively impact affordability in your local neighborhood?
