Elie Tahari Opens Temporary Store on Madison Avenue

The luxury fashion brand debuts a three-level retail installation spanning 4,000 square feet.

Updated on Oct. 26, 2026 in Retail

Limestone retail facade on Madison Avenue featuring tall glass windows with minimal fashion displays in bright morning light. — Luxury fashion brand Elie Tahari has opened a temporary retail installation at 803 Madison Avenue, showcasing its latest seasonal collection. AI Illustration. Upload story photo >

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Fashion brand Elie Tahari has opened a temporary retail installation at 803 Madison Avenue in New York City. The expansive space showcases the brand's latest winter collection alongside holiday preorders.

Why it matters

The opening marks a return to the brand's historical roots on Madison Avenue. It highlights the current creative direction and retail strategy led by the founder's son.

The new retail site occupies over 4,000 square feet across three levels of the building. This follows the brand's original Madison Avenue store launch that occurred in 1974.

The players

Elie Tahari

Elie Tahari is a fashion brand that established its first retail location on Madison Avenue in 1974.

Jeremey Tahari

Jeremey Tahari serves as the chief executive officer and creative director of Elie Tahari and operates the investment firm Tahari Capital.

The details

The installation was conceptualized and created by Jeremey Tahari, who currently serves as both the creative director and chief executive officer of the company. The temporary space is designed to display new seasonal clothing and allow customers to place holiday preorders.

The brand opened its first store on Madison Avenue in 1974.
Jeremey Tahari was named CEO and creative director in 2025.
The installation is scheduled to remain open through November 10, 2026.

Market Landscape

The new retail installation follows the brand's 1974 debut of its first Madison Avenue store. This strategy anchors the label back in its original neighborhood to compete for luxury shoppers in the current retail market.

Shoppers in New York City can now visit the installation to browse the winter collection and secure holiday preorders in person. The store provides a physical venue for customers to view the latest brand offerings before the temporary location concludes its operations.

The takeaway

The opening of this temporary site demonstrates how heritage fashion labels utilize pop-up spaces to reconnect with flagship locations. Visitors can utilize this time-limited opportunity to preview upcoming collections and manage holiday shopping needs.