Target Completes Food Department Redesign in SoHo
The retailer updated its 600 Broadway concept store with new market-style shopping areas and experiential zones.
Updated on Oct. 22, 2026 in Retail
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Target has finished a redesign of the food and beverage department at its Manhattan concept store located at 600 Broadway. The update introduces neighborhood-style stops and specialized retail zones to the lower level of the SoHo location.
Why it matters
The project serves as a testing ground for future retail store design by centering style and design in company operations. It reflects a broader corporate strategy to create more interactive and shoppable living spaces for customers.
Target operates more than 40 stores across New York City and maintains a workforce of over 20,000 team members in New York State. The company currently employs 400,000 total associates across its national footprint of 2,000 locations.
The players
Target
An American retail corporation headquartered in Minneapolis that operates a large chain of discount stores.
The details
The newly updated food and beverage area includes a Snack Bar and a Seasonal Shopping Bar designed to resemble a modern city market. On the lower level, customers can now access specialized areas including the Bullseye Loft, Balance Mart, and Explorers' Lab.
Timeline
Target opened its first New York State store in 1998.
The SoHo concept store began its reopening process in late 2025.
Target reached a ranking of No. 8 on The PG 100 list in 2026.
The food area redesign at the SoHo store was completed in October 2026.
Additional SoHo-exclusive products and experiences are scheduled to arrive in 2027.
Market Landscape
The renovation aligns with the company's status as a top-tier performer on The PG 100 list. This physical shift positions the brand to better compete in the dense New York City retail environment by offering exclusive, localized shopping experiences.
Shoppers in SoHo can now utilize the redesigned market-style grocery area and specialized zones during their visits to the 600 Broadway store. These updates are intended to provide a more curated browsing environment for apparel, accessories, and food items.
The takeaway
Retailers are increasingly turning to urban concept stores to test how specialized zoning influences consumer behavior in high-density markets. Shoppers should expect to see more experiential layouts as major brands prioritize atmosphere and design in their physical storefronts.
What happens next
Target is scheduled to launch additional SoHo-exclusive products, collectibles, and event programming in 2027.
Further reading
Learn more about the latest developments in the sector at New York City Retail.
Live Poll
Do you prefer shopping at stores that offer interactive, experiential zones rather than traditional retail layouts?
