Zambia to Attend Global Tourism Summit in Busan
A Zambian delegation will visit South Korea this October to help push for five million annual tourist arrivals by 2031.
Updated on Oct. 25, 2026 in Africa
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Officials from the Zambia Tourism Agency and the Mayor of Lusaka will participate in the 2nd Global Tourism City Summit in Busan, South Korea, from October 26 to 28, 2026. The delegation aims to gather insights to support the nation's goal of attracting five million annual tourists by 2031.
Why it matters
By engaging with international peers, Zambia seeks to identify new approaches to infrastructure and digital innovation. This collaboration is designed to boost national competitiveness, attract foreign investment, and stimulate domestic job creation.
Zambia is targeting an ambitious goal of five million annual tourist arrivals by 2031. The 2nd Global Tourism City Summit in Busan serves as a key platform for officials to exchange strategies on tourism development.
The players
Zambia Tourism Agency
This is the national organization responsible for the development, promotion, and marketing of tourism within the Republic of Zambia.
Mayor of Lusaka
This official leads the government of the capital city of Zambia and is responsible for urban development and local infrastructure planning.
The details
The Zambian delegation intends to cooperate with national tourism authorities, local governments, and private sector representatives to refine the country's development framework. Learning from successful international destinations is expected to provide essential data for improving Zambia's tourism competitiveness.
Timeline
October 26-28, 2026: The 2nd Global Tourism City Summit takes place in Busan.
2031: The target year for Zambia to reach five million annual tourist arrivals.
Travel Outlook
Zambia's participation in the 2nd Global Tourism City Summit follows a pattern of nations using international forums to benchmark their development against established industry standards. This trend highlights the growing importance of city-to-city knowledge exchange in global tourism strategy.
Travelers interested in visiting Zambia should monitor potential improvements in digital tourism infrastructure and service accessibility over the coming years. Increased investment in this sector may lead to more streamlined booking processes and expanded travel options for international visitors.
The takeaway
Zambia is positioning itself for long-term growth by adopting best practices from established global tourism hubs. International travelers can expect an evolving tourism landscape as the nation integrates new digital and infrastructure strategies over the next decade.
Further reading
Learn more about the latest tourism trends across the continent in our Africa section.
Source note: This article includes information reported by Zambia24.
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Does prioritizing international tourism growth lead to meaningful economic benefits for the local population?
