Teen Vogue and Wattpad Launch Romance Fiction Series
The media brand and reading platform unveiled their new collaborative project with an astrology-themed party.
Updated on Oct. 21, 2026 in Astrology
Teen Vogue and Wattpad have officially launched a collaborative romance fiction series, beginning with the release of Under The Northern Stars by Tay Marley. The debut was celebrated with a launch event at McNally Jackson featuring interactive astrology sessions.
Why it matters
The partnership leverages Teen Vogue's expertise in youth culture and the social nature of Wattpad to encourage collective reader speculation. The serialized format is designed to foster deeper engagement among fanbases as plots unfold over time.
The series kicks off with Under The Northern Stars by Tay Marley, with two subsequent books scheduled for early 2027. Future installments include works by authors Ariana Godoy, Anna Todd, and E.M. Wilson.
The players
Teen Vogue
This publication provides coverage on fashion, politics, and youth culture for a younger demographic.
Wattpad
This global online platform connects millions of readers and writers through serialized storytelling.
Lisa Stardust
She is an astrologer who provided readings for guests during the event.
Tay Marley
She is the author who penned Under The Northern Stars, the first book in the series.
The details
At the launch event, guests participated in astrology-themed activities and dressed in clothing inspired by their zodiac signs. Astrology reader Lisa Stardust provided readings to attendees during the festivities at the bookstore.
Timeline
October 21, 2026: The series launched alongside the release of the first book and the event at McNally Jackson.
Early 2027: Two additional books in the series are scheduled to debut.
Culture Shift
This collaboration reflects the broader trend of media outlets integrating directly into the digital ecosystems where youth culture fanbases gather. It marks a shift where editorial brands become active participants in serialized fiction rather than just reviewers of popular literature.
New York City readers can access the serialized drops directly via the Wattpad platform to follow the story alongside other fans. The launch of the series at McNally Jackson highlights the increasing crossover between traditional bookstore events and digital-first reading trends.
The takeaway
The series demonstrates how legacy media brands are finding new ways to connect with audiences through collaborative digital storytelling. Readers can lean into the serialized format by sharing theories and engaging with the community as each new chapter is released.
What happens next
Two additional books in the series, including titles by Ariana Godoy and a collaboration by Anna Todd and E.M. Wilson, are scheduled to debut in early 2027.
Further reading
Explore more about Astrology and its growing influence on modern social events and pop culture.
Source note: This article includes information reported by British Vogue.
