Jalen Brunson and Josh Hart Partner With Polymarket

The New York Knicks teammates are integrating the prediction platform into their Roommates Show podcast.

Updated on Oct. 21, 2026 in Basketball

Jalen Brunson and Josh Hart Partner With Polymarket

Live Poll

Do you trust athlete endorsements of prediction market platforms in sports media?

New York Knicks players Jalen Brunson and Josh Hart have announced a partnership between their podcast, Roommates Show, and the prediction market platform Polymarket. The deal features Polymarket branding within podcast episodes and upcoming promotional campaigns.

Why it matters

This partnership marks a significant step in the professional growth of the media business developed by Brunson and Hart. It also highlights a broader trend of prediction market companies seeking increased visibility through professional sports platforms.

The Roommates Show, which is produced by Playmaker and co-hosted by Matt Hillman, will now feature integrated Polymarket branding throughout its episodes.

The players

Jalen Brunson

He is a professional basketball player for the New York Knicks and a co-host of the Roommates Show podcast.

Josh Hart

He is a New York Knicks teammate of Jalen Brunson and co-hosts the Roommates Show podcast.

Polymarket

This is a prediction market platform that allows users to place bets on the outcome of various real-world events.

Playmaker

This is the production company responsible for the Roommates Show podcast.

Matt Hillman

He serves as a co-host for the Roommates Show podcast alongside Brunson and Hart.

The details

The collaboration brings together the Knicks teammates and the betting platform for cross-promotional efforts during their podcast conversations about NBA developments. While the duo continues to build their media brand, the association with Polymarket has sparked mixed reactions among fans due to the platform's focus on geopolitical prediction markets.

The Roommates Show enters the 2026-27 NBA season with the new partnership.

Season Trajectory

This deal underscores how NBA players are increasingly leveraging their personal media platforms to engage in business ventures outside the court. The move signals a shift in player-led media strategies as they look to secure long-term commercial partnerships during the season.

The partnership will be visible to all listeners during the 2026-27 season via branded segments and promotional spots. This shift changes the advertising landscape for the podcast, which previously operated without this specific type of betting-related sponsorship.

The takeaway

Athletes like Brunson and Hart are actively diversifying their income streams by turning their personal podcasts into commercial media platforms. Readers should note that as sports media evolves, such sponsorships are becoming standard features of player-led content.