Viceroy Names Nicholas Untermann Manager of New NYC Hotel
The luxury brand tapped the hospitality veteran to lead its upcoming flagship opening in the NoMad neighborhood.
Updated on Oct. 20, 2026 in Hotels
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Viceroy Hotels & Residences has appointed Nicholas Untermann as general manager of the future Viceroy Park Avenue. Untermann joins the team to oversee operations ahead of the property's debut in New York City.
Why it matters
The appointment marks a key step in the brand's launch of its New York City flagship location. Untermann will manage the pre-opening team for the project, which is set to establish a new high-end presence in the city.
The new 252-room property is located at Park Avenue South and 29th Street, featuring 15,000 square feet of event space and a 2,100-square-foot Wellness Penthouse. The hotel is situated in the NoMad neighborhood.
The players
Nicholas Untermann
He is a veteran hotelier with over 15 years of experience in the luxury hospitality sector who previously led operations at Terranea Resort.
Viceroy Hotels & Residences
The international hospitality brand operates a portfolio of high-end properties and is currently expanding its footprint in New York City.
Meyer Davis Studio
This award-winning design firm specializes in luxury hospitality environments and residential interiors.
The details
Designed by Meyer Davis Studio, the property will function as the brand's flagship site in New York City. Nicholas Untermann brings over 15 years of experience in luxury hospitality to the role, having most recently served as general manager at Terranea Resort.
Timeline
Nicholas Untermann began his tenure at Terranea Resort in 2023.
Untermann was promoted to general manager of his previous property in 2025.
The appointment of the new general manager was announced on October 20, 2026.
Viceroy Park Avenue is scheduled to open on February 1, 2027.
Travel Outlook
This appointment reflects the ongoing expansion of luxury hospitality flags into New York City's NoMad district. The addition of this flagship property indicates a shift in the local market as major brands vie for a higher concentration of luxury-tier accommodations in Manhattan.
Travelers looking to stay in the NoMad neighborhood should monitor the brand's official channels for booking availability as the February 2027 opening date approaches. The inclusion of extensive event spaces suggests the property will be a focal point for large-scale meetings and social gatherings in the area.
The takeaway
Selecting a manager with deep luxury resort experience suggests the property will emphasize service-heavy amenities for its New York City guests. Potential visitors should watch for future announcements regarding pre-opening room rates and membership programs.
What happens next
The Viceroy Park Avenue is officially scheduled to open its doors to guests on February 1, 2027.
Further reading
For more news on upcoming property developments and industry shifts, visit our New York City Hotels section.
More information
View full details regarding the upcoming flagship property on the Viceroy Park Avenue information page.
Source note: This article includes information reported by Hotel Online.
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