AT&T Renews Retail Lease at 3 Times Square

The telecommunications firm has signed a five-year agreement to continue its long-term presence at the Midtown Manhattan office tower.

Updated on Oct. 20, 2026 in Commercial

Bold vector editorial illustration of a modern glass skyscraper retail entrance, representing a secure commercial lease in a dense urban center. — AT&T has signed a five-year lease renewal to maintain its long-term retail presence at 3 Times Square in Midtown Manhattan. AI Illustration. Upload story photo >

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AT&T has secured a five-year lease renewal for its ground-floor and lower-level retail space at 3 Times Square. The company has maintained a presence at the 30-story property since 2008.

Why it matters

The renewal ensures AT&T remains positioned in a high-traffic district that provides direct access to New York City residents, local businesses, and tourists. Maintaining a footprint in this location allows the brand to anchor its retail operations in the heart of the Times Square corridor.

AT&T occupies 6,623 square feet of retail space in the 30-story building. The district saw average retail rents reach $1,400 per square foot during the third quarter of 2026.

The players

AT&T

This multinational telecommunications company provides mobile and internet services to millions of customers globally.

Rudin

This prominent family-owned real estate firm owns and manages a significant portfolio of commercial and residential properties in New York City.

Pandora

This international jewelry manufacturer and retailer is known for its customizable charm bracelets and rings.

The details

The lease renewal at the Seventh Avenue building, which sits between West 42nd and West 43rd streets, was facilitated by representatives from Rudin and AT&T. This commitment follows other retail activity at the property, including a lease signed by Pandora in April 2026.

AT&T first moved into 3 Times Square in 2008.
Pandora signed a retail lease at the property in April 2026.
Times Square retail rents averaged $1,400 per square foot in Q3 2026.
AT&T finalized its five-year lease renewal in October 2026.

Culture Shift

This lease renewal underscores the enduring value of physical retail space in high-density districts despite shifts toward digital commerce. It reflects a strategic prioritization of flagship locations as major brands anchor their operations in the heart of commercial centers.

Shoppers and residents in Midtown Manhattan can expect the AT&T retail presence to remain a consistent fixture at the 3 Times Square corner for at least the next five years. The renewal stabilizes the retail landscape in the district, ensuring that current service access points for the telecommunications provider remain operational.

The takeaway

Securing long-term retail leases in major tourist hubs remains a key strategy for companies seeking to maintain high visibility in crowded urban markets. Businesses should monitor local rental trends in high-traffic districts when evaluating the cost-effectiveness of maintaining physical storefronts.