FaceGym Signs Lease for New Tribeca Location
The wellness brand has secured a space at 110 Reade Street for a new boutique.
Updated on Oct. 16, 2026 in Commercial
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FaceGym has signed a 10-year lease for a 2,400-square-foot retail space at 110 Reade Street in Tribeca. The new studio will mark the brand's fifth location in New York City.
Why it matters
This expansion grows FaceGym's footprint in the competitive New York City wellness market. The move into the historic building replaces the space previously occupied by Pure Barre.
The lease agreement covers 2,400 square feet at an asking rent of $110 per square foot. The site is located in a six-story mixed-use building originally constructed in 1861.
The players
FaceGym
A wellness brand known for its facial workout routines that operates 15 locations globally.
Pure Barre
A fitness studio franchise that provides ballet-inspired workout classes and was the former tenant of the retail space.
Platinum Commercial
A commercial real estate firm that represented the landlord in the lease transaction.
Isaacs and Company
A real estate brokerage that acted as the representative for FaceGym during the lease signing.
The details
The retail space at 110 Reade Street was previously occupied by Pure Barre. Real estate firms Platinum Commercial and Isaacs and Company facilitated the lease deal for the landlord and tenant, respectively.
Timeline
The building at 110 Reade Street was originally constructed in 1861.
FaceGym was founded in 2014.
The new location is expected to open in October 2026.
Culture Shift
The expansion reflects the broader trend of wellness and beauty brands prioritizing high-traffic historic commercial districts for physical storefronts. This move signals a shift in retail usage within Manhattan's legacy buildings as specialized service providers compete for prime real estate.
Residents in Tribeca can expect a new wellness destination to open in their neighborhood by late 2026. The shift replaces a fitness-focused tenant with a specialized skincare concept, altering the local service options available to residents.
The takeaway
This lease marks a strategic expansion for a global brand into an established New York neighborhood. Consumers should look for more specialized wellness boutique concepts to continue filling retail gaps in historic districts.
Further reading
For more on local market movements, visit New York City Commercial.
Source note: This article includes information reported by Commercial Observer.
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