Soho House Will Open New NoMad Clubhouse in 2028

The private club will debut its fourth New York City location featuring a 20,000-square-foot wellness facility in early 2028.

Updated on Oct. 13, 2026 in Wellness

Gouache-painted illustration of a minimalist marble steam bench in a stone wellness room, depicting the quiet atmosphere of a private clubhouse. — Soho House plans to open its fourth New York City location in the NoMad neighborhood by 2028, featuring an expansive wellness center. AI Illustration. Upload story photo >

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Soho House is planning to open its fourth New York City clubhouse in the NoMad neighborhood by early 2028. This new space will include a 20,000-square-foot fitness and wellness center located on the lower levels of a historic Broadway building.

Why it matters

The company chose the NoMad location to capitalize on the neighborhood's ongoing revival and its appeal to a growing creative demographic. Existing city clubs could not be expanded to house a fitness operation of this scale, necessitating the new build.

The new facility will occupy 20,000 square feet within a 12-story, 1903 Beaux-Arts limestone building. Members pay $6,000 annually for an Every House membership, granting access to the club's 50 global locations.

The players

Soho House

This private members club operates more than 50 locations globally and recently completed a $2.7 billion take-private deal.

The Ned NoMad

This hotel occupies the upper floors of the Broadway building where the new clubhouse will be situated.

The details

The clubhouse will feature amenities including saunas, ice baths, a hammam, fitness classes, and a smoothie counter. It will share the building with The Ned NoMad hotel, which occupies floors five through 12, though the two entities will maintain separate entrances and member spaces.

The historic building on Broadway was constructed in 1903.
Soho House held a festival at Pier 17 on October 3, 2026.
The new NoMad clubhouse is scheduled to open in early 2028.

Health Landscape

This expansion follows the broader market trend of integrating high-end wellness amenities directly into private social club memberships. It positions the club to compete more aggressively in the luxury wellness sector by consolidating fitness and social spaces in a historic New York neighborhood.

Prospective members looking for integrated health routines may consider the club's $6,000 annual membership as an alternative to separate luxury gym fees. The addition of specialized amenities like hammams and ice baths provides a new facility option for local wellness enthusiasts.

The takeaway

The move demonstrates the increasing demand for 'all-in-one' luxury health environments in dense urban districts like NoMad. Members should evaluate whether the combination of social access and fitness amenities aligns with their personal wellness and social priorities.