Dynamo Wins Gold for Clawtails Packaging Design
The agency earned a top honor for its branding work on the popular beverage range during the 2026 Transform Awards.
Updated on Oct. 16, 2026 in Consumer Goods
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Design agency Dynamo has secured a Gold award at the Transform Awards North America 2026 for its work on the Clawtails beverage line. The project was developed on behalf of Mark Anthony Brands International.
Why it matters
The award recognizes the success of a distinct visual identity that effectively bridged the market gap between traditional hard seltzers and canned cocktails. This design strategy helped drive significant commercial momentum for the product launch.
Clawtails generated over $30 million in sales during its first year, marking it as the second-largest flavored malt beverage innovation in the U.S. in 2025. The launch achieved 77% incrementality for the brand.
The players
Dynamo
This design agency specializes in building brand identities and packaging solutions for global consumer product companies.
Mark Anthony Brands International
This company is a prominent global beverage provider known for producing and marketing leading brands like White Claw.
The details
Dynamo created a look that features close-up fruit illustrations and saturated colors alongside an asymmetric layout. The design also incorporates the iconic White Claw wave to maintain a connection to the established parent brand.
Timeline
Clawtails ranked as the second-largest flavored malt beverage innovation throughout 2025.
Dynamo received the Gold award in New York during the week of October 16, 2026.
Market Landscape
This win reflects the intense competition within the beverage sector as brands pivot toward premium, design-forward packaging to distinguish products in the canned cocktail market. It highlights a broader shift where agencies play a vital role in capturing consumer attention against established rivals.
While the design accolade does not change the price of the product, it underscores the brand identity that has made Clawtails a prominent option on store shelves. Shoppers can continue to find the recognizable, fruit-illustrated cans at retailers nationwide.
The takeaway
Design agencies use visual storytelling to help new products stand out in saturated categories like malt beverages. Consumers can observe how brands use consistent visual cues, such as the White Claw wave, to build trust while introducing fresh product lines.
Further reading
Learn more about the latest developments in Consumer Goods.
Source note: This article includes information reported by Adworld.
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